Partnerships Lead (fmx)

What we do & why we do it

Founded in 2021 in Osnabrück Germany doinstruct is on a mission to empower the backbone of our society - the frontline workforce - by making workplaces safer more compliant and more efficient. We dont just improve training; we redefine how industries onboard and upskill their teams.

The problem Outdated inefficient training methods that fail to meet the needs of the deskless workforce - the 80% of global workers overlooked by traditional learning solutions. We saw the gap and built a seamless mobile-first platform that makes onboarding training and compliance effortless multilingual and accessible - anytime anywhere.

At doinstruct we dont accept the status quo. We innovate we challenge we build. Our vision is bold: Operational excellence for frontline teams starts here. We cut through the noise of clunky ineffective training with an engaging user-friendly experience available in 35 languages - no downloads no passwords - just instant access to the skills that drive industries forward.

Join us if youre ready to build something extraordinary. Were growing fast and looking for ambitious minds who thrive in a fast-paced high-impact environment. If youre passionate about solving big problems shaping the future of workplace learning and working alongside a driven team that moves fast and thinks big doinstruct is where you belong.

The role

Most partnerships roles are measured on how many logos get signed. This one is measured on revenue and credibility per partner. Youll own a deliberately small portfolio: a handful of integration partners one or two strategic channel plays and a network of industry experts that doesnt exist yet.

doinstruct builds software that trains and enables frontline teams: the people in plants logistics hubs on construction sites and in food production who are hardest to reach with conventional L&D. Series A 400 customers currently opening the US market. Our partners are consultancies and vendors in workplace safety and quality management at home in the German Mittelstand and theyll know inside ten minutes whether you understand their world.

Partnerships here used to mean three motions at once over a hundred partners and too little time for any of them. Were resetting that and getting specific about each motion. Whats left is a short list and you run it.

Youre taking on a one-person function. No team no SDRs warming up your first conversations and no playbook for the expert network motion. Part of your first months is telling partners theyre no longer a priority. If you want to continue an existing structure you wont enjoy this.

What youll own

• Own the handful of integration partners weve already decided to go deep on end to end.

• Build a channel motion with strategic platform partners and get it to the point where their reps have a reason to bring us into the conversation.

• Build a network of vertical industry experts from zero: practitioners and operators from food logistics construction and manufacturing who refer business and vouch for us inside their industries.

• Decide which partnerships arent worth your time and have those conversations yourself.

• Work with GTM Engineering to turn partner activity into structured signal so partner context sits in the deal rather than in your head or a spreadsheet.

• Keep partner battlecards positioning and training content current without rewriting them by hand every quarter.

• Make partnerships a pipeline source that Sales Marketing and Customer Experience rely on.

Who you are

• At least three years in a channel or partnerships motion in B2B SaaS as the core job and not as a side responsibility inside marketing or customer success.

• Youve taken a partnership from signature to first deal and can walk through the mechanics: which reps you enabled what incentive they had where the referral entered the funnel.

• Youve carried a number yourself in partnerships or earlier in sales.

• Youve built relationships with senior stakeholders at much larger platform companies and sat through the slow quarters an integration-led channel motion involves.

• Ideally you worked in the Mittelstand in logistics in trade or in a production environment before you moved into tech.

• You use AI tools daily and have built something with them that takes work off your plate. Which tool doesnt matter.

• Youre at home in a CRM (HubSpot or similar) and report partner-sourced pipeline as your own number.

• German at native or near-native level. Partner and expert conversations happen in German.

Whats different here

You inherit permission to keep the portfolio short. You decide where depth gets built and you defend that focus when one more logo looks tempting. Whether the role ends up titled Senior Partnerships Manager or Partnerships Lead is something we decide during the process based on what you bring.

Why doinstruct

• Series A 400 customers under 2% churn. The partnerships you build sit on a product customers keep.

• You define this function while its still malleable. The US expansion is underway. What we build in Europe will travel there as well.

• We use AI in the partner work itself and GTM Engineering is being built as its own function.

• Direct line to My (VP Revenue) and Charlotte (CEO).

At doinstruct youll have the chance to use your skills and help shape our growing start-up. We value a friendly work environment open communication and support your personal and professional growth every step of the way.

Even if you dont tick all of the boxes but you are motivated and want to work with us you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race gender gender expression sexual orientation religion age disability political opinion or marital status are welcome at doinstruct.

For questions or remarks please reach out to our team at

Our Core Values

Our core values shape how we work ensuring consistency trust and purpose while guiding both individual actions and collective decisions. Theyre not just wordswe live them every day.

• Appreciation We cultivate an environment of mutual respect recognizing the unique contributions and backgrounds of every team member. Success is a team effort and we celebrate it together.

• Drive We dont settle for good enough. We are motivated by continuous improvement setting ambitious goals and pushing the boundaries of whats possible.

• Enabler We take a proactive solution-oriented approach understanding the diverse needs of both our customers and our team. We believe challenges are opportunities waiting to be solved.

• Honesty We value transparency and direct constructive feedback. Open communication helps us learn faster grow stronger and build trust.

• Ownership We take full responsibility for our work moving with urgency and independence. We dont wait for solutionswe create them. Mistakes are learning opportunities and we embrace them as part of our growth.

We believe in a workplace culture that fuels ambition fosters innovation and rewards initiative. At doinstruct youll be surrounded by driven individuals who are passionate about making an impact. We set high standards - because the work we do matters.

Collaboration and shared energy drive us. We believe that working together in person creates the best ideas sharpens our execution and strengthens our team. Thats why we thrive in an office-first environment where we exchange ideas freely and move fast together.

Were not about rigid structures - were about high performance with flexibility. While we empower every teammate to optimize their productivity we also believe that great things happen when were in the same room building something extraordinary side by side.

Your well-being is a priority and were here to help you thrive both inside and outside of work. Thats why we offer a variety of benefits to our team that you can find here.

• Physical Health - We want to keep it as flexible as possible - Thats why you can choose between eGym Wellpass or Urban Sports Club (USC) memberships. Berlin Office People can also use our shared John Reed entry cards.

• Language Learning - Gain access to Babbel for language courses supporting both personal and professional development.

• JobBike Leasing - Participate in our JobBike leasing program promoting eco-friendly travel options.

• 50EUR voucher / month - You can choose: New Billy shelf new shoes or your weekly groceries By using the platform Belonio we offer a 50 EUR voucher of your choice (incl. offers like Rewe Ikea Rossmann Aral Zalando and many more) to every employee.

• Future Bens - Enjoy discounts on various sustainable and eco-friendly products provided by the platform.

• 20% subsidy for your bAV - Benefit from our bAV offer! As your employer we subsidise your contract by 20%.

• Dog-friendly office - Your fur-friends are very welcome to join the office in Berlin together with you.

• Lunch on Us - our office is stocked up with delicious meals from Juit so you can always grab a free and healthy lunch.