Consumer & Market Insights Manager (mfd)

Do you want to go beyond analyzing data and actually drive business impact

As a Consumer & Market Insights Manager at Stepstone you combine customer understanding labor market research product intelligence and commercial thinking to directly influence product positioning go-to-market strategies and sales effectiveness. You turn complex data into clear recommendations compelling narratives and measurable outcomes.

• Turn customer and market insights into thought leadership content and demand-generating formats 
• Analyze labor market product and competitive data to identify trends and differentiation potential
• Translate customer market and product insights into clear recommendations for product and go-to-market decisions 
• Build data-driven narratives around value proposition ICPs and positioning
• Provide customer-centric proof points for campaigns product launches and messaging 
• Create sales-ready insights pitch materials and benchmarks to strengthen product adoption and conversion
• Develop dashboards and reporting frameworks to enable stakeholders
• Ensure insights are accessible actionable and widely adopted across teams

Qualifications :

• Degree in Business Economics Marketing Communications Statistics or a comparable field
• Experience in Product Marketing Consumer Insights Commercial Strategy or Lifecycle Marketing combined with expertise in market or labor market research including quantitative methods trend analysis and segmentation
• Fluent in German and English both written and spoken
• Experience translating customer needs market trends and commercial opportunities into product positioning and go-to-market strategies 
• Experience with Qualtrics (or similar)
• Proficiency in BI and data analysis tools is a plus
• Strong interest in and curiosity about AI tools and their practical applications
• Hands-on experience with at least one AI assistant or LLM-based tool (e.g. Claude ChatGPT Gemini)
• Ability to translate complex data into clear insights compelling narratives and decision-ready outputs
• Strong commercial mindset with a focus on revenue impact product adoption customer value and positioning
• Confident in making clear data-backed recommendations and enabling stakeholders through your insights

Additional Information :

As a community it is important to us that you feel comfortable not only at work and with us but also outside of it. Because your job should enrich your life. That is why we offer you the following benefits among others:

• 30 days of vacation 1 local holiday 2 extra days for Christmas and New Year
• Hybrid working model
• Company pension scheme
• Company life insurance
• Volunteer days
• Job bike
• In-house gym
• In-house barista
• Discounted Urban Sports Club membership
• Discounted parking job ticket or Deutschlandticket
• And you can bring your dog to the office!

Remote Work :

No