Brand Marketing Trainee (Graduate Program)

CONSUMER INSIGHTS & MARKET RESEARCH

Support the collection analysis and interpretation of consumer shopper and market data to help identify actionable insights and opportunities for the brand.

Monitor consumer perception digital culture and social media trends with a particular focus on younger target groups.

Translate findings into actionable recommendations through clear and visually engaging presentations reports and summaries to share insights with internal stakeholders.

As part of the program rotate into Sales Commercial Insights to broaden your perspective connect the dots between Sales and Marketing across the full portfolio management process and gain hands-on experience in commercial & shopper research.

PORTFOLIO & PRODUCT MARKETING

Support in the execution of the country-specific product and portfolio strategy including packaging and innovation projects.

Support the team in designing and executing innovative impactful and inspirational consumer activations product & packaging launches and campaign rollouts to strengthen brand love.

Align your plans with cross-departmental stakeholders (Marketing Off & On-Premise Operations).

Coordinate launch materials and support communication development including product labels key visuals POS materials media assets and format adaptations while ensuring brand consistency.

Track launch performance collect learnings and create post-launch evaluations.

Help & challenge to sell. Collaborate with Trade Marketing colleagues to understand the POS tool cycle actively contributing towards improvements & innovations.  

BRAND MANAGEMENT & STRATEGY

Understand the meaning and power of occasion messaging and support the excellent execution of 360 brand campaigns.

Assist with product and brand presentations internal trainings marketing materials and become a go-to person for internally selling and externally reporting compelling creative concepts campaigns and new strategic pillars of brand marketing.

Continuously learn about the brand consumer landscape and FMCG industry to contribute fresh ideas and perspectives.

GENERAL MANAGEMENT

Work closely with the Senior Brand Manager Product & Insights Senior Brand Manager Product Marketing local marketing teams local sales teams and HQ specialists to share updates insights and best practices.

Support the coordination of research and creative agencies including project administration timelines and deliverables.

Support budget tracking invoice handling project administration documentation timelines and reporting for insights portfolio & product marketing projects.

Qualifications :

• Bachelors degree or Masters degree in Business Administration Marketing Sales or a related field
• Proven excellence in your academic life
• Relevant work or internship experience in marketing insights FMCG consulting or related areas is a plus
• A history of pursuing personal passions extra-curricular achievements
• Entrepreneurial spirit with a go-getter mentality when it comes to tackling important projects or taking on new challenges
• Open and solution-oriented mindset with excellent communication and presentation skills
• Strong interest in consumer insights & trends brand marketing brand campaigns and product innovation
• Analytical mindset with the ability to interpret data and translate findings into actionable recommendations & visually engaging presentations
• Good organizational and project coordination skills with strong attention to detail
• Collaborative team player with a proactive and hands-on attitude
• Strong proficiency in PowerPoint and Excel. Familiarity with research or analytics tools is a plus
• Curious eager to learn and motivated to grow within an international and fast-paced environment
• Fluent in English & German (written spoken) additional languages considered a plus

Additional Information :

As an employer we value diversity and support people in developing their potential and strengths realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally regardless of age skin colour religion gender sexual orientation or origin.

Remote Work :

No

Employment Type :

Full-time