Stage Web Analytics & Content Insights Intern Paris Janvier 2027

Want to join the worlds No. 2 in wines & spirits and work among convivial teams

Pernod Ricard is looking for its next Web-Analytics & Content Insights Intern starting in January 2027 for 6 months.

You will be part of the MarTech Team within Global Tech supporting Product Management of Web-Analytics and Digital Content Solutions (Google Analytics 4 Bynder Google Tag Manager SEMrush and more!). You will be based at The Island our office in central Paris.

You will have the chance to collaborate with various tech and digital marketing teams around the world to maximize the value of our products.

You will learn A LOT about the dynamic Tech landscape!

Your key missions

• Web-Analytics and Search Market Intelligence:
  • Research emerging technologies tools and practices across Web Analytics and Search with particular attention to AI-driven developments.
  • Transform research findings into clear and practical documentation to be shared with Pernod Ricards broader Tech and Digital Marketing Communities.
  • Help incorporate researched best practices into our current Product ways of working

• New Product Information Management (PIM) Rollout Support:
  • Includes tasks such as scope framing project planning insight gathering data collection & preparation building training materials. Solution Salsify.

• Digital Asset Management (DAM) Evolution Roadmap:
  • Participate in the agile ceremonies and own parts of the scope implement new functionalities configure the portal and communicate with the marketing community across the world to help them to use the tool in the most efficient way. With a big part of the AI automation embedded in the process. Solution Bynder.

• Cross-product Performance Monitoring IG1& Insight Generation:
  • Analyse usage data and monitor key KPIs across tools and dashboards (e.g. GA4 SEMrush Bynder)
  • Consolidate findings in performance reports with focus on actionable insights and data-driven recommendations.

• Cross-Product Documentation Building:
  • Help maintain and update product documentation (e.g. guidelines tutorials playbooks).

• Cross Product Agile Support:
  • Support in building user stories for the Product Teams
  • Participate in Agile ceremonies

• Cross-product Dashboard Optimization:
  • Work with dashboard owners to enhance structure and usability of our Web-Analytics and Content Dashboards

Role requirements:

• End of studies internship (Bac4/5 profile).
• Currently studying Business Data Analytics Engineering or a related field
• Have prior internship or work experience ideally in a Digital Marketing Data Analytics Growth or Tech team.
• Eager to learn about digital tools and new technologies:
  • Its a plus if youve used GA4 Google Ads Meta Campaign Manager or Semrush
  • Bonus if youre familiar with the Agile principles
• Comfortable analysing data and translating it into business insights and recommendations.
  • Proficient in Excel (pivot tables); PowerQuery & Power BI is a plus.
• Comfortable using AI for day-to-day tasks
• You thrive in a dynamic fast-moving environment
• You are proactive curious and like learning à theres a lot to learn in the tech world!
• Key qualities we value: proactivity attention to detail critical thinking analysis team spirit flexibility dynamism ambition self-organization.
• Advanced English (main working language). French and any other language are a plus.

Please note: to apply you must be able to complete 6 months of internship and have an agreement issued by your school/university.

And youll benefit from these advantages:

• Gross salary from 1410 (Bac 4 and gap year) to 1550 (Bac 5) per month
• Company restaurant
• Unlimited access to the Coursera training platform to enhance your experience.
• Employee events (Masterclasses conferences etc.)

All in a friendly supportive environment that will help you to progress and build a solid professional network: 92.2% of our interns and alternates recommend us as an employer (Happy Trainees 2025)!

Pernod Ricard is committed to offering equal opportunities to all talents. Our recruitment methods focus on skills and competencies.

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