(Senior) Campaign Marketing Manager Paris

Campaign Management at Shippeo is responsible for designing executing and optimizing full-funnel marketing campaigns that support brand awareness demand generation pipeline creation customer growth and revenue impact. As a Senior Campaign Manager you will plan and deliver integrated campaigns across a broad range of initiatives including brand-building campaigns performance marketing events product releases and customer expansion campaigns. This role will focus on three core areas: building long-term brand awareness to attract high-quality inbound demand capturing immediate in-market demand through performance marketing and developing targeted programs in close collaboration with Sales and GTM teams.

You will work closely with teams across Sales Product Marketing Customer Success Marketings Center of Excellence (CoE) team Revenue Operations and GTM teams to turn business priorities into clear measurable well-executed campaigns.

This is a hands-on role that also requires strategic thinking. You will be expected to manage multiple campaigns simultaneously coordinate across functions and bring structure and clarity to a fast-moving environment. You will also have real scope to shape how campaign marketing is built and scaled at Shippeo.

Location & Work Model

Location: Paris or London

Work Model: Hybrid (at least 2 days per week in-office)

Application Requirement: As we operate internationally we kindly request all candidates to submit their CV in English. Applications submitted in other languages cannot be considered.

Contract Type: Full-time

Function: Campaign Marketing

Key Responsibilities

• Build and execute full-funnel campaign strategy: Plan and deliver integrated campaigns across brand awareness demand generation demand capture product releases events customer expansion retention and sales activation. You will turn business priorities into clear campaign plans with defined audiences messaging channels timelines deliverables KPIs owners and reporting requirements. You will also take ownership of outcomes not just tasks and help improve campaign planning prioritization documentation execution and ways of working as the company grows.
• Drive brand awareness and demand generation: Create long-term campaigns that build awareness strengthen Shippeos market position and attract high-quality inbound demand over time. You will also execute performance marketing tactics - including review sites paid social retargeting and other high-intent channels - to capture buyers who are actively looking for solutions. You will ensure all demand generation activity from brand-building to in-market capture is efficient measurable and connected to funnel progression.
• Own and deliver events: Plan manage and execute event activity including hosted events webinars roundtables third-party conferences executive experiences and customer or prospect engagements. You will own the end-to-end event approach including objectives audience recruitment sales briefing logistics coordination on-site or virtual delivery follow-up and performance measurement.
• Partner with Product Marketing to launch targeted campaigns: Work closely with Product Marketing to use insights on market segments buyer profiles positioning messaging competitive context and product value to shape targeted and compelling campaigns. You will translate GTM strategy product launches and audience-specific GTM programs into effective campaign activity partnering with Sales Customer Success and Account Management to support customer expansion initiatives.
• Lead cross-functional campaign execution: Serve as the project lead for campaign delivery working with Marketings Center of Excellence team. You will brief asset requirements manage timelines align stakeholders coordinate internal and external resources and ensure campaigns are delivered to a high standard.
• Enable Sales and improve lead conversion: Establish a strong feedback loop with SDRs Account Executives Account Managers and Sales leaders to ensure inbound and campaign-generated leads are properly qualified routed contextualised and followed up. You will provide campaign context targeted lead lists messaging enablement materials and follow-up guidance to improve conversion from engagement to opportunity.
• Measure report and optimize campaign performance: Work with the CoE and Revenue Operations to ensure campaigns are built on a strong foundation of data systems tracking and attribution - including defining campaign setup requirements in CRM and marketing automation platforms. You will track performance across the full funnel including awareness engagement conversion MQLs meetings pipeline influence opportunity quality customer impact and revenue contribution and use these insights to assess channel effectiveness review budget allocation and make recommendations to optimize future activity.

Qualifications :

• 5 years experience in B2B campaign management demand generation field marketing customer marketing growth marketing or a similar role.
• Experience planning and executing integrated full-funnel marketing campaigns across multiple channels.
• Strong project management skills with the ability to manage multiple campaigns stakeholders budgets deadlines and priorities at the same time.
• Strong written English with the ability to turn complex messages into clear campaign copy briefs sales messaging and customer-facing communications.
• Commercial mindset with an understanding of how campaigns support awareness engagement pipeline revenue customer growth and retention.
• Proactive and hands-on with the ability to bring ideas solve problems improve processes and take ownership beyond a predefined list of tasks.

Preferred Qualifications (Nice-to-Haves)

• Experience in a high-growth B2B SaaS environment.

Additional Information :

Why Join Shippeo

At Shippeo you will join a fast-moving company that values ambition care delivery and collaboration. We offer an environment where impact is encouraged ideas are valued and development is supported.
 

What sets us apart:

• Meaningful work with real-world impact in global supply chains.

• A diverse inclusive and international team. 

• A culture of transparency feedback and continuous learning.

• Opportunities for growth internal mobility and professional development

• Hybrid work model and flexible policies.

To learn more about our culture and people visit our Careers section or explore team stories on our social platforms.

Recruitment Process

1. Preliminary Call: Conversation with a Talent Acquisition Manager

2. Hiring Manager Interview: Deep dive into your experience team fit and campaign marketing baseline

3. Practical Assessment: Case study to evaluate real-world campaign planning and problem-solving

4. Final Interview: Alignment meeting with leadership or cross-functional team members

Diversity and Inclusion

At Shippeo we are committed to fostering a diverse and inclusive workplace. We value the perspectives experiences and contributions of individuals from all backgrounds. Our policies practices and company culture reflect this commitment to equal opportunity and mutual respect.

If you have specific needs or questions regarding disability inclusion you may reach out to our dedicated Disability Advisor at for support during the application process.

This position is published via the Shippeo global talent platform on behalf of Logward a Shippeo group company. The hiring entity and legal employer of record for this role is Logward India Private Limited. All interviews offer letters and employment contracts will be executed directly through Logward India.

Remote Work :

No

Employment Type :

Full-time