Product Marketing Director

We are seeking an experienced Director of Product Marketing responsible to drive the market success revenue growth and profitability targets of NFC IoT Security product this role you will have the marketing ownership of a defined category of NFC IoT Security products such as NFC readers Secure Elements/ Authenticators and NFC Tags. Operating in the fastpaced Industrial IoT market the position requires strong strategic marketing expertise speed of execution and a clear focus on customer value. The role spans the full product lifecycle from early market definition and product positioning through successful market introduction and ongoing commercial success in close collaboration with crossfunctional teams and key customers.

Key Responsibilities

• Define and execute the global gotomarket (GTM) strategy - including market segmentation pricing positioning solution messaging pipeline management and sales execution
• Partner closely with the global sales organization to drive adoption and design-wins and build strategic customer relationships
• Monitor market dynamics and requirements competitive landscape and provide clear guidance to sales team to win new opportunities
• Drive the market launch of new products defining the use cases and value proposition positioning price strategy and go-to-market plan.
• Provide market insights and customer feedback that influence new product definition and long-term roadmap
• Provide consolidated forecast to support production and strategic business planning

Qualifications and Experience

• Minimum of10 years of experiencein product marketing or product management within the semiconductor industry.
• Strong crossfunctional collaboration skills and the ability to drive impact across global teams
• A resultsdriven problem solver who proactively overcomes obstacles to progress and close deals.
• Excellent verbal and written communication skills able to create compelling and technically accurate marketing collateral.
• Ability to travel domestically and internationally as required.

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