Paid Acquisition Expert Freelance Meta & TikTok Ads (MF)

We are looking for a Senior Paid Acquisition Expert to take ownership of our paid campaigns execution and help us stabilize and scale performance.

This is a high-impact role:

• Paid represents 80% of our marketing investment

• Core driver of pipeline and revenue

• Multi-market scope: US FR IT ES

We need someone who can execute at a very high level from day one bring structure and challenge our current setup.

Veesion is an AI-powered video analytics solution that helps retailers prevent theft in real time using their existing CCTV cameras.

Instead of reviewing footage after losses occur our system:

• Detects suspicious gestures (concealment consumption etc.)

• Sends real-time alerts with video clips

• Enables teams to intervene earlier and deter repeat offenders

Our value is built on:

• Visibility Intervention Deterrence

Enables teams to intervene earlier and deter repeat offenders

Our value is built on:

Visibility Intervention Deterrence

We mainly target small to mid-sized retail chains:

• Verticals: supermarkets (core) convenience stores liquor stores pharmacy (testing)

• Size: 110 stores multi-user environments

• Markets: US (primary) FR IT ES

Key personas:

• Store owners / operators

• Multi-store managers

• Loss prevention / operations

Messaging is ROI-driven pragmatic and must follow strict truth-driven guidelines (no overselling AI capabilities)

Our paid strategy is heavily focused on Meta Ads with:

• Lead generation Meta Lead Forms Typeform landing pages)

• Structured campaigns by:

- Country
- Vertical
- Funnel stage Scale vs Build / testing)

We also:

• Use scripted UGC videos (human & AI-generated)

• Work with external creative agencies UGC AI production)

• Are starting to explore TikTok Ads and potentially other channels

Current priority:

• Clean up and rebuild a scalable foundation

• Improve performance reliability and testing velocity

1. Audit & Strategy Challenge

• Audit existing Meta campaigns (structure targeting performance)

• Identify key gaps and inefficiencies

• Challenge current setup and propose improvements

2. Campaign Execution & Management

• Set up launch and manage campaigns Meta primarily)

Ensure:

• Clean campaign structure (by country / vertical / funnel)

- Correct budget allocation (scale vs test)
- Optimize campaigns continuously

3. Tracking & Data Reliability

• Ensure tracking is:

- Correctly implemented
- Reliable across campaigns

• Validate:

- Campaign naming conventions
- Attribution logic

• Flag and fix issues proactively

4. Testing & Performance Improvement

• Build a structured A/B testing framework

• Define hypotheses and test plans

• Analyze results and iterate quickly

5. Creative Feedback & Collaboration

• Work closely with creative agencies UGC / AI

• Provide:

- Clear briefs
- Feedback on scripts and ads

• Ensure creatives align with:

- ICP
- Performance goals
- Messaging guidelines (no overselling)

6. Reporting & Communication

• Provide clear concise weekly updates:

- Performance
- Learnings
- Next actions

• Flag issues early and proactively

Within the first weeks we expect:

• Clean structured campaign setup

• Reliable tracking and data

• Improved execution quality (no basic errors)

• Clear testing roadmap

• Strong collaboration with creative team

Must-have

• Strong experience with Meta Ads (lead generation)

• Proven ability to:

- Structure campaigns at scale
- Run clean tests and optimize performance

• Strong attention to detail (no execution errors)

• Data-driven mindset

• Fluent in English (US campaigns)

Nice-to-have

• Experience with TikTok Ads

• Experience in multi-market campaigns

• Experience with UGC / performance creative

• 3 days/week initially

• Potential to reduce to 2 days/week once stabilized

• Close collaboration with Growth team (strategy owned internally)