Marketing Specialist (Apprentice)

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud the AI-powered Experience Orchestration platform organizations can accelerate growth by delivering empathetic personalized experiences at scale to drive customer loyalty workforce engagement efficiency and operational improvements.

We employ more than 6000 people across the globe who embrace empathy and cultivate collaboration to succeed. And while we offer great benefits and perks like larger tech companies our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Title: Marketing Specialist 2-Year Apprenticeship
Location: Issy-les-Moulineaux France
Start Date: 24 August 2026
Department: EMEA Integrated Marketing (France)
Reporting Line: Reports to the Integrated Marketing Manager for France (Cathy Oliveira)

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About the Role

We are seeking a highly motivated Marketing Intern to join our international corporate environment in Paris. This 2-year apprenticeship offers hands-on experience across both field and digital marketing with a strong focus on market segmentation and Account-Based Engagement (ABE).

You will work closely with cross-functional teams and gain exposure to global campaigns data-driven strategies and the integration of AI tools in modern marketing practices.

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Key Responsibilities

• Field Marketing

  • Support the planning and execution of regional marketing campaigns and events

  • Coordinate with sales teams to align marketing initiatives with business objectives

  • Assist in managing partnerships sponsorships and local activations

• Digital Marketing

• • Contribute to digital campaigns (email social media web paid media)

  • Monitor campaign performance and prepare analytics reports

  • Optimize content for SEO/GEO and user engagement

• Market Segmentation & ABE

  • Assist in identifying target segments and building customer personas

  • Support the development and execution of ABE strategies

• AI & Marketing Technology

• • Leverage AI tools for content creation data analysis and campaign optimization

• • Stay updated on emerging marketing technologies and best practices

• Creative & Design Support

• • Create and adapt marketing assets using design tools (presentations social visuals campaign materials)

• • Ensure brand consistency across all communications

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Profile Requirements

Currently enrolled in a Bachelors or Masters degree in Marketing Business or a related field

Fluent French speaker with strong professional proficiency in English

Strong interest in both field and digital marketing

Basic understanding of market segmentation and/or Account-Based Marketing is a plus

Familiarity with AI tools applied to marketing (e.g. content generation analytics)

Proficiency in design tools (e.g. Adobe Creative Suite Figma or similar)

Analytical mindset with attention to detail

Strong communication and teamwork skills

Ability to work in an international fast-paced corporate environment

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What We Offer

A structured 2-year apprenticeship with mentorship and learning opportunities

Exposure to global marketing strategies and cross-cultural collaboration

Hands-on experience with modern marketing tools including AI-driven solutions

A dynamic and inclusive workplace in Paris

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How to Apply

Please submit your CV and a short motivation letter in English or French outlining your interest in the role and relevant experience.

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If a Genesys employee referred you please use the link they sent you to apply.

About Genesys:

Genesys empowers more than 8000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core Genesys Cloud is the AI-Powered Experience Orchestration platform that connects people systems data and AI across the enterprise. As a result organizations can drive customer loyalty growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more visit.

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race color age religion sex sexual orientation gender identity or expressionmarital status domestic partner statusnational origin genetics disabilitymilitary andveteran status and other protected characteristics.

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