Marketing Analyst

Are you passionate about marketing performance data and driving impactful decisions 

Join Salomon as a Marketing Analyst and play a key role in transforming how we measure optimize and scale our marketing investments across global markets. As part of the Marketing Analytics & Insights team you will play a key role in analyzing marketing activation performance and helping optimize media allocation strategies in line with business objectives. 

In this role you will operate at the intersection of marketing data and business decision-making. Acting as the bridge between advanced analytics technical data infrastructure and marketing execution you will ensure that every marketing initiative is measurable optimized and aligned with business objectives. 

You will work closely with a Marketing Scientist focused on ROI modelling and a Marketing Data Manager responsible for data pipelines translating complex data into clear insights that marketing teams can act upon. 

As a key contributor in a newly structured team you will help define reporting standards performance frameworks and test-and-learn methodologies across regions and channels. Your mission is not just to analyze data - but to make it meaningful actionable and impactful for the business.

 

Your main responsibilities 

1. Campaign Performance Analysis & Insights 

• Monitor and analyze campaign performance across channels  

• Translate performance data into actionable insights to improve marketing effectiveness and ROI. 

• Provide recommendations to optimize campaigns channels and creative execution. 

• Support marketing teams with forward-looking insights for campaign planning. 

2. Structure Reporting Frameworks 

• Define and implement reporting frameworks for major marketing campaigns and investments. 

• Ensure global consistency in reporting standards and templates across regions. 

• Set up clear KPI frameworks aligned with business and marketing objectives. 

• Ensure every marketing initiative is tracked with relevant performance indicators. 

3. Media Allocation & Budget Optimization 

• Collaborate with the Marketing Scientist and Marketing Operations teams to inform budget allocation decisions. 

• Provide data-driven recommendations on media investment strategies. 

• Support the optimization of marketing spend across channels based on performance. 

• Monitor major investments (e.g. global campaigns partnerships) and assess their effectiveness. 

4. Test-and-Learn 

• Own and structure the marketing test-and-learn roadmap. 

• Define testing frameworks (A/B testing incrementality campaign comparisons). 

• Ensure proper test design execution and measurement. 

• Translate test results into clear recommendations  

5. Cross-Functional Collaboration & Influence 

• Act as a key partner to marketing operations regional teams and analytics stakeholders. 

• Ensure alignment between global guidelines and regional execution. 

• Influence teams to adopt data-driven practices and reporting standards. 

• Act as the point of contact when new marketing initiatives are launched to define measurement approach. 

6. Data Tools & Continuous Improvement 

• Use SQL and visualization tools (e.g. Power BI) to extract and present insights. 

• Continuously improve reporting tools dashboards and methodologies. 

• Stay up to date with industry trends tools and best practices in marketing analytics. 

Qualifications :

Skills & experience:

• 57 years of experience in marketing analytics media planning or performance marketing 

• Strong background in marketing with a solid understanding of campaign strategy and media execution 

• Strong analytical skills with the ability to interpret complex datasets and translate insights into actionable recommendations 

• Proficiency in SQL and proven hands-on experience working with Snowflake is an advantage 

• Experience in paid media communications or media planning environments 

• Experience with data visualization tools (e.g. Power BI or similar) 

• Fluent in English (written and spoken); professional working proficiency in French 

• Strong communication and influencing skills with the ability to engage both technical and non-technical stakeholders 

• Ability to bridge data and business needs and drive data-informed decision-making 

• Bachelors or Masters degree in Marketing Data Analytics Business or a related field 

• Experience with marketing tools (Meta Google Ads DSPs) attribution tools or PR monitoring platforms is a plus 

• Strong curiosity adaptability and a willingness to challenge existing approaches 

Essential Competencies 

Critical Thinking: You analyse situations objectively and solve complex problems with consistency. You gather diverse inputs and apply logic accuracy and empathy to reach well-balanced decisions. 

Communication & Collaboration: You build strong partnerships to drive results and expand collaboration networks. You manage conflict effectively to achieve win-win outcomes. You communicate clearly and adapt your style to different audiences fostering a positive and inclusive environment. 

Drive for Results: You exceed expectations by improving existing ways of working and seeking better solutions. You implement innovative approaches that deliver meaningful step-change outcomes. 

Strategic Skills: You align your plans with broader business strategy translating goals into actionable initiatives and developing forward-thinking solutions. 

Additional Information :

Full time permanent contract based in Annecy 

Start date: September October 2026

Remote Work :

No

Employment Type :

Full-time