IT CRM D2C Senior Manager

We are looking for an experienced and inspiring IT CRM D2C Senior Manager to lead Salomons CRM technology ecosystem and shape the future of our consumer engagement capabilities.

You will build and lead a team responsible for the delivery evolution and operational excellence of Salomons Consumer Data Cloud and Consumer Engagement platforms. Acting as the primary technology partner for CRM Loyalty and Marketing teams you will combine people leadership technology strategy and business partnership to enable more personalized data-driven consumer experiences worldwide.

Your Main Missions

Lead the IT CRM D2C Organization

• Build lead coach and develop a high-performing team of approximately 7 professionals.
• Foster a culture of ownership collaboration continuous learning and innovation.
• Support the teams growth while strengthening technical and business capabilities.

Deliver & Operate CRM Platforms

• Lead the successful delivery and stabilization of the Braze Consumer Engagement platform.
• Ensure operational excellence across CRM and Consumer Data platforms through robust governance SLAs monitoring and incident management.
• Continuously improve platform reliability scalability and performance.

Partner with Business Teams

• Act as the trusted technology partner for CRM Loyalty Consumer Engagement and Marketing stakeholders.
• Translate business priorities into technology roadmaps and actionable delivery plans.
• Collaborate closely with Product Digital Data and Commercial teams to maximize business value.

Strengthen Consumer Data & Personalization

• Build the data foundations required to enable segmentation personalization and consumer insights.
• Collaborate with Data and Marketing teams to improve measurement capabilities and campaign effectiveness.
• Support the evolution toward increasingly data-driven consumer engagement strategies.

Drive AI Innovation

• Identify and prioritize AI use cases supporting CRM and consumer engagement.
• Partner with AI teams to accelerate personalization campaign optimization predictive analytics and consumer intelligence initiatives.
• Promote AI adoption within the team and embed it into everyday ways of working.

Own the CRM Technology Strategy

• Define and execute the long-term CRM technology roadmap.
• Manage vendor relationships and technology partners.
• Own the IT CRM D2C budget ensuring investment decisions support business priorities and long-term platform evolution.

Nous recherchons un(e) IT CRM D2C Senior Manager pour piloter la stratégie technologique CRM de Salomon et accompagner le développement de notre relation directe avec les consommateurs.

Vous prendrez la responsabilité dune équipe dédiée aux plateformes CRM et Consumer Data. Véritable partenaire des équipes Marketing CRM et Digital vous contribuerez à construire les fondations technologiques permettant de proposer des expériences toujours plus personnalisées et performantes.

Vos principales missions :

• Manager développer et accompagner une équipe dune dizaine de collaborateurs.
• Piloter le déploiement et lexploitation des plateformes CRM notamment Braze.
• Garantir la qualité de service la disponibilité et la performance des plateformes.
• Définir la feuille de route technologique CRM en lien avec les équipes métiers.
• Développer les capacités de segmentation de personnalisation et danalyse des données consommateurs.
• Identifier et déployer des cas dusage IA appliqués au CRM et à lengagement client.
• Gérer les partenaires les fournisseurs et le budget de lactivité.
• Assurer un rôle de partenaire stratégique auprès des équipes CRM Marketing Loyalty et Digital.

Qualifications :

What Were Looking For

• Masters degree in Computer Science Information Systems Engineering or a related field.
• 8 years of experience leading CRM Customer Data Platform (CDP) Marketing Technology or Digital Technology teams.
• Proven experience managing and developing high-performing teams.
• Strong expertise in CRM technologies such as Braze Salesforce Marketing Cloud Adobe Campaign or similar platforms.
• Solid understanding of first-party data ecosystems customer identity consent management GDPR and personalization strategies.
• Experience building technology roadmaps and managing strategic vendor partnerships.
• Strong business acumen with the ability to translate commercial needs into technology solutions.
• Experience leading complex cross-functional digital transformation initiatives.
• Passion for AI and practical experience integrating AI into business processes and team workflows.
• Excellent communication and stakeholder management skills.
• Fluent English & Intermediate French required.

Profil recherché

• Bac 5 en informatique systèmes dinformation ou domaine équivalent.
• Plus de 8 ans dexpérience dans les technologies CRM CDP ou Marketing Technology.
• Expérience confirmée en management et développement déquipes.
• Maîtrise des plateformes CRM telles que Braze Salesforce Marketing Cloud Adobe Campaign ou équivalent.
• Bonne connaissance des environnements Consumer Data de la gestion des identités du consentement et du RGPD.
• Expérience dans la définition de roadmaps technologiques et le pilotage de partenaires.
• Forte orientation business et capacité à collaborer avec les équipes Marketing et Commerciales.
• Expérience dans des projets de transformation digitale internationaux.
• Appétence forte pour les technologies IA et leur adoption au sein des équipes.
• Excellentes capacités de communication et dinfluence.
• Anglais courant indispensable ; français intermédiaire. 

Additional Information :

• Direct management of a team of approximately 7 people.
• Strong collaboration with CRM Loyalty Marketing Digital AI Data and Commercial teams.
• Opportunity to shape Salomons future consumer engagement ecosystem through cutting-edge CRM AI and Customer Data technologies.
• Position based in Annecy France.

Ready to build the future of consumer engagement and lead the technologies powering Salomons direct-to-consumer strategy Apply now and join the adventure.

• Un rôle stratégique au cœur de la transformation digitale de Salomon.
• Le management dune équipe experte sur des technologies CRM de nouvelle génération.
• Une forte exposition internationale auprès des équipes Marketing Data Digital et IA.
• Lopportunité de construire les fondations technologiques de la relation consommateur de demain.
• Un environnement innovant collaboratif et tourné vers lamélioration continue.
• Poste basé à Annecy.

Prêt(e) à façonner lavenir des technologies CRM et Consumer Data chez Salomon Rejoignez-nous.

Remote Work :

No

Employment Type :

Full-time