Head of Marketing & Lead Generation
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Job Summary
We guideemployeesthrough individual and group therapy or coaching sessions.
Alongside we helpHR teams to take care of their employees mental health on a daily basis.
Where we are currently: Since our creation in December 2019 more than 400 companies (LOreal Spendesk Qonto Engie Castalie etc.) have joined and we now have over 300000 employees covered in France but also throughout the world!
We have raised 175 million euros and are 70 to help companies improve their mental well-being.
What we believe inExcellence in care is our obsession.
Culture is not nice words we put on the walls we have defined 4 tangible values to make this culture live:Team Play Optimism Ownership & Agility.
has built strong foundations in a rapidly evolving market. We are now looking for a marketing leader who can scale our growth and pipeline generation efforts strengthen our commercial execution improve go-to-market effectiveness and continue building a leading brand for HR and People teams.
Reporting to Guillaume dAyguesvives co-founder you will own global marketing strategy with a strong focus on pipeline generation revenue impact and commercial performance.
You will lead a multidisciplinary team of 8 people organized across three main areas:
- Brand Awareness & Customer Enablement led by a Brand & Product Marketing Lead
- Lead Generation Content & Sales Enablement
- BDR Team led by a BDR Team Lead
You will also work closely with the Revenue Operations team to ensure strong alignment between marketing performance pipeline generation and revenue outcomes.
This role is designed for a performance-oriented marketing leader who combines strategic vision with operational excellence and who knows how to build scalable growth systems in B2B environments.
- Provide clear direction prioritization and performance management across the team
- Coach and develop managers and senior contributors
- Stay closely involved in execution funnel performance and operational priorities
- Strengthen collaboration across Marketing Sales Customer Product Tech and Revenue Operations teams
- Define growth and lead generation priorities across inbound outbound paid acquisition and lifecycle marketing
- Scale a predictable and efficient pipeline generation engine aligned with revenue objectives
- Improve acquisition efficiency funnel conversion and channel performance
- Partner closely with Revenue Operations to strengthen marketing performance measurement attribution and budget allocation decisions
- Strengthen alignment and operating rhythms between Marketing BDR and Sales teams
- Lead and develop the BDR Team Lead to maximize outbound pipeline generation and performance
- Partner closely with Brand & Product Marketing Lead to ensure positioning and messaging effectively support pipeline generation and revenue objectives
- Improve go-to-market effectiveness by strengthening the connection between marketing initiatives commercial priorities and sales execution
- Guide segmentation market expansion and strategic growth initiatives
- Ensure strong alignment between positioning messaging and commercial strategy
- Contribute to maximizing the commercial impact of new offers campaigns and strategic initiatives
- Support thought leadership through public-facing opportunities and by building relationships with key influencers (HR leaders scientific experts industry communities etc.)
- Support brand awareness initiatives with creative campaign ideas and strong narratives
- Protect consistency across brand content and communication initiatives
- You have 8 years of experience in B2B marketing including leadership roles (ideally marketing to HR and People Teams as core target personas)
- You have a strong track record in demand generation pipeline creation and revenue-focused marketing
- You have experience leading or working closely with BDR/SDR teams and outbound pipeline generation
- You are highly data-driven and comfortable working closely with funnel performance and GTM metrics
- You combine strategic thinking with a strong operational mindset
- You also have a strong brand sensibility and understand the importance of positioning and messaging
- You know how to build strong alignment between Marketing BDR Sales and Revenue Operations teams
- You are fluent in both French and English
- Participate in an entrepreneurial fast-growing adventure and the possibility of having a huge potential for evolution inside moka
- See the concrete impact of your efforts each day and participate in nurturing healthy minds to foster healthy organizations
- Grow as a person and learn within a team of great people
- Be trusted: we hire great talents who lead us to the next level
- Access to: selfcare individual & group sessions and the possibility to test the new features in preview
- Benefit Fund -May: up to 1500 net / year (125 net / month)
- BSPCE for everyone
- Work life balance: 60% at the office - 2 days per week or 1 week per month remotely
- Swile Meal voucher card of 10/day (restaurants groceries and food apps)
- Gymlib for sport & wellness allowance
- Transportation allowance (50% reimbursed)
- 7 weekholiday policy (& one additional day off per year)
- Phone interview
- Background Interview
- A Case studyandjob focused interview to project yourself in your future day-to-day job
- And finally a Value fit interview to make sure youll feel comfortable at moka
- Offer and reverse interview
Required Experience:
Director
About Company
Nous sommes l'allié santé mentale des entreprises. | Avec moka.care, prenez soin de la santé mentale de vos équipes.
