GEO, SEO & UX Senior Manager (HFX)

• Reporting line: the GEO SEO & UX Senior Manager reports to the E-commerce Performance Director.
• Location & working model: Issy-les-Moulineaux (Greater Paris) hybrid working with a minimum of 2 days on site per week.
• Scope: direct ownership of 3 brand websites (Sofitel MGallery and Emblems) plus contribution to the ALL Accor website in collaboration with our central and regional teams.
• Team & partners: no direct reports. You steer an external e-merchandising consultant our SEO agency and our GEO pilot agency and you work hand in hand with our internal Product & Tech and Digital Experience teams.
• Your toolbox: Adobe Experience Manager (AEM) GA4 Botify Contentsquare The Hotels Network.

Direct web channels represent one third of our business today and organic search accounts for 12% of it. The rise of AI-generated answers (AI Overviews AI assistants) and the new rules introduced by the Digital Markets Act are profoundly reshaping the way travelers discover and choose a hotel.

Your mission is to bring growth back to our organic levers - and above all to take Generative Engine Optimization from an agency-led pilot to an industrialized measurable capability across our luxury brands.

Here are the main missions you will be performing:

• Own the SEO strategy and performance of our brand websites steering our SEO agency and partnering with our internal Product & Tech and Digital Experience teams to protect and grow organic traffic and revenue in a fast-changing search landscape.
• Industrialize our Generative Engine Optimization (GEO) approach: move from an agency-led pilot to a scalable and measurable framework - structured data semantic markup content hierarchy FAQs entity and brand visibility across AI assistants and AI-powered search experiences.
• Define the content and information architecture strategy (page structures internal linking content hierarchy) that makes our brands discoverable and compelling for both traditional search engines and AI-generated answers.
• Define and drive the corporate e-merchandising and content strategy across our luxury brand websites to maximize brand and commercial impact (brand understanding customer engagement conversion and revenue) supported by an external e-merchandising consultant.
• Optimize the website architecture (page layouts and modules) together with the Digital Experience and Product teams by defining best-in-class and innovative UX and CRO practices backed by A/B testing and behavioral analytics.
• Monitor website performance through regular reporting and dashboards identifying and prioritizing the opportunities with the highest impact on organic growth and conversion.
• Establish website guidelines for hotels to leverage their hotel sections on brand websites including but not limited to SEO/GEO guidelines.
• Lead content optimization initiatives in close collaboration with Brand Marketing Digital Experience Business Intelligence Revenue Management and Commercial teams and external agencies.
• Stay ahead of emerging trends in AI Search Generative AI Search Engine Optimization digital merchandising and user behavior to ensure our brands remain at the forefront of digital innovation.

Qualifications :

Must-have

• 8-12 years of experience in SEO Digital Performance E-commerce Content Strategy or Digital Merchandising.
• Proven hands-on SEO expertise (technical content and internal linking) on large multi-market and multi-language websites.
• Solid understanding of Generative Engine Optimization (GEO) and AI-driven search ecosystems with a clear point of view on how to scale and industrialize them.
• Strong knowledge of content structuring information architecture and technical SEO principles that improve discoverability across both search engines and AI assistants.
• Experience steering external agencies and consultants and influencing Product & Tech roadmaps without hierarchical authority.
• Strong analytical skills with the ability to turn performance data into prioritized business-oriented recommendations.
• Excellent communication and stakeholder management skills in an international matrixed environment.
• Fluent in French & English both written and spoken.

Nice-to-have

• Experience in e-merchandising website optimization and digital customer journeys on a transactional website.
• Good understanding of UX principles and Conversion Rate Optimization (CRO) and of experimentation methodologies (A/B testing behavioral analytics continuous optimization).
• Hands-on experience with Adobe Experience Manager (AEM) GA4 Botify Contentsquare or The Hotels Network.
• Experience in Luxury Hospitality or Travel and a strong interest in the Luxury industry.
• Passion for digital innovation Artificial Intelligence and emerging search technologies.

Remote Work :

No

Employment Type :

Full-time