Freelance Creative Strategist Meta ads

Youll work directly with our Head of Growth who leads creative strategy and performance analysis. Your job is to translate that strategy into production consistently and at speed. That means writing scripts briefing creators keeping the content pipeline moving and making sure shoots run smoothly.

You wont be defining which angles to test or setting revenue goals but youll be the person who makes it all happen on the ground. Youll also work closely with our Traffic Manager and internal creative team (video editor motion designer).

This is an execution-first role. We need someone fast organized and fluent in what makes a Meta ad perform.

Scriptwriting & Creative Briefs

• Translate creative directions and angles defined by the Head of Growth into conversion-focused scripts and hooks

• Write clear structured briefs for UGC creators and our internal video editor

• Adapt scripts and messaging across markets (FR DE US and others) working with translators where needed

• Propose format variations and hook alternatives within validated creative directions

UGC Management

• Source brief and manage a pool of UGC creators

• Own the content pipeline: briefing delivery feedback handoff to editing

• Ensure creator content meets performance and brand standards before post-production

Shoot Organization

• Coordinate internal and external video shoots: logistics casting shot lists scheduling

• Support our video director and editors to keep shoots efficient and on-brief

Creative Execution & Iteration

• Implement feedback from the Head of Growth on scripts edits and creative output

• Flag production blockers delays or quality issues early

• Maintain an organized creative library naming conventions and delivery tracker