Founding GTM Verso (backed by Hexa)

Founded in 2025 by Lydia Bellahouel (CEO) and Camille Epitalon (CTO) Verso is backed by Hexa (eFounders) the pioneer European startup studio behind 40 companies including Front Aircall and Spendesk.

Consumer research has been slow and expensive for decades. We are building the company that changes that and we need the person who builds the engine that takes it to market: outbound inbound events the full top of funnel.

Verso is an AI-native consumer research platform. Our AI designs the study interviews real participants one to one over video in any language and turns those conversations into a structured evidence-backed report you can interrogate in chat. Days instead of weeks at a fraction of the cost of a traditional agency without trading rigor for speed.

We sell to insights marketing and innovation teams at global brands with a strong pull from large CPG beauty telecom retail and the strategy consultancies that serve them. Early clients include Orange Michelin Europcar and dsm-firmenich. We are a small team with high standards and one clear thesis: qualitative research is high-signal and badly broken and AI is finally good enough to fix it.

We start with AI-moderated qualitative research and are building for each client a system of consumer intelligence: every study compounds into a living understanding of their consumers that their teams and their own AI can draw on over time.

Lydia spent 7 years at BCG leading AI-powered transformation for consumer brands and knows the buyers pain from the inside. Camille is an AI expert and a pioneer in agentic systems. Together they built Verso to turn consumer understanding into a real-time advantage for the brands we serve.

We are hiring our Founding GTM to build and own Versos GTM brain: an AI-driven growth motion where outbound inbound and events run on tooling and automation you design and where each play compounds instead of resetting every quarter.

This is a 360 role. You run outbound inbound and events and you tie them into one motion that feeds pipeline for the founders and the sales hire to close. You do the work yourself hands on across every channel and as the team grows you shape what the growth function becomes.

To be clear on the shape of it: you build and run the engine yourself. If you are looking to direct a team rather than do the work this is not the role.

What you will own

• Outbound. You build the outbound motion from scratch: target account lists sequences the tooling and the messaging that gets a Head of Insights to reply. You run account-based plays into named enterprise targets and hand qualified pipeline to sales.

• Inbound. You own the demand side: content SEO and GEO the website lead magnets and the nurture that turns a reader into a booked demo. You turn Versos point of view on research into pipeline.

• Events and field. Conferences roundtables dinners webinars. You decide where our buyers are get us in front of them and run the follow-up that turns a handshake into a pilot.

• The GTM brain. You wire AI through the whole funnel: automation enrichment sequencing growth system attribution and the experiments that tell you which channel to scale. You decide what good looks like and make it repeatable so the motion compounds instead of resetting.

• Brand and narrative. You work with the founders to sharpen how Verso shows up so a skeptical researcher meets rigor not hype at every touchpoint.