Director of Paid Growth – mfd

 Your Mission 

Voyage Privé is at an inflection point. After 18 years of growth across 9 European markets the business is making a deliberate shift: from campaign execution to a performance-led AI-powered growth model and were looking for the leader who will make it happen. 

As Director of Paid Growth you wont be inheriting a finished machineyoull be building it. Reporting directly to the CMO you will define and execute Voyage Privés paid growth strategy taking ownership of a substantial multi-million euro paid marketing budget. Your success will not be measured by budget size but by your ability to consistently achieve ambitious efficiency targets while delivering scalable profitable growth across all paid channels. You will lead a team of 6 FTEs and build strategic partnerships with key media platformsincluding Google Meta AWIN affiliate networks aggregators and other strategic media partnersto unlock new growth opportunities product innovation and commercial value. Together you will architect Voyage Privés transition towards a data-driven AI-first paid acquisition engine spanning Search Paid Social Affiliate Aggregators and App marketing across all nine business units. 

Your key responsibilities will include: 

• Architect the paid growth strategy from scratch: define the multi-year roadmap set investment governance establish performance frameworks this is a creation role not a maintenance one. 
• Own profitable commercial growth end-to-end: maximize profitable revenue TTV customer lifetime value and new member growth by making disciplined investment decisions across channels markets and business unitsbalancing efficiency scale and long-term business value. 
• Lead VPs transition to AI-powered paid marketing: build automated bidding strategies implement ML-driven optimization and establish the data infrastructure that makes VPs paid engine structurally harder to beat. 
• Build strategic growth partnerships with the worlds leading media platforms: develop executive relationships with Google Meta affiliate networks aggregators and emerging acquisition partners to unlock beta programs product innovation commercial opportunities and competitive advantages. 
• Build and develop a high-performing team: lead 6 FTE and our media partners set the standard for what great paid marketing looks like at VP and develop the next generation of performance leaders. 
• Allocate investment for maximum business impact: continuously optimize budget allocation across channels markets audiences and customer segments to maximize profitable growth while meeting strict efficiency targets. 
• Redefine how VP measures marketing effectiveness: own attribution evolution incrementality testing MMM and LTV/CAC modeling  turn measurement into a strategic advantage not just a reporting function. 
• Build a culture of experimentation: establish a rigorous testing framework across creatives audiences bidding strategies landing pages and acquisition journeys to continuously improve performance through rapid experimentation. 
• Partner across Product Data CRM and Commercial teams to improve acquisition journeys landing page performance first-party data activation and conversion rates ensuring paid marketing influences the entire customer acquisition ecosystem. 
• Develop scalable global playbooks that balance central governance with local market flexibility enabling consistent growth across all business units. 

Qualifications :

 What Were Looking For  

Were looking for builders who move fast think big and care deeply about creating impact that lasts 

Your profile: 

• Growth leader: 8 years of experience leading paid acquisition strategies with direct ownership of multi-million euro marketing investments across multiple channels markets and business units. 
• Commercial mindset: You think like an investor not a channel manager. You understand capital allocation contribution margin payback customer lifetime value and profitable growthand know when to scale and when to optimise. 
• Multi-channel expert: Deep expertise across Search (Google Ads Microsoft Ads) Paid Social (Meta) Affiliate Aggregators App and emerging acquisition channels. You understand how channels work together not in silos. 
• Strategic media partner: Proven ability to build senior relationships with Google Meta affiliate networks aggregators and other strategic partners to unlock innovation beta opportunities commercial value and competitive advantage. 
• AI & automation native: Strong understanding of AI-powered bidding automation machine learning first-party data activation and how AI is transforming paid acquisition. You embrace technology to create scalable competitive advantages. 
• Measurement obsessed: Proven expertise in attribution incrementality testing MMM experimentation and LTV/CAC modelling. You dont accept platform numbers at face valueyou build measurement systems that drive better investment decisions. 
• Builder and leader: Track record of building high-performing teams creating scalable operating models and developing future leaders in fast-paced high-growth environments. 
• Cross-functional influencer: Comfortable working with Product Data CRM Commercial Finance and Brand teams to optimise the complete acquisition ecosystemnot just media performance. 
• Executive communicator: Able to translate complex marketing AI and measurement topics into clear commercial recommendations for senior leadership and executive stakeholders influencing strategic decisions across the business. 
• Travel industry experience: Experience in online travel OTAs marketplaces or travel technology is a strong plus. A solid understanding of travel demand seasonality pricing dynamics and customer behaviour will help you accelerate impact in the role. 

Additional Information :

 Our Recruitment Process 

1. TA Discovery (45 min) Remote  Get to know each other! Well share more about the role the team and our culture.   
2. Discussion with the Hiring Manager (60 min) Remote  In-depth interview with the CMO introduction to the position. 
3. HRBP Interview (45 min) Remote  Conversation around career motivation and team fit. 
4. On-site interviews at Aix-en-Provence    Case study debrief with the CMO followed by individual meetings with our CEO and our Founder.  

Location: Aix-en-Provence France 
 Start Date: The sooner the better 
 Contract Type: Full-time / Permanent  
 Work model: On-site / Hybrid  4 fully remote weeks per year 

 Youll Love Joining Us 

Our HQ in the South of France offers an exceptional environment - natural cultural and digital - on a modern and eco-responsible campus. 

Put meaning back into your work and join a unique ecosystem that connects worlds often far apart: business sports education and social impact through projects like Ecole des XV Provence Rugby VP Green Les Tremplins and Chez Pierre. 

 Forget your gym subscription! Access our large on-site fitness center morning noon and night - or challenge your colleagues to a padel match on our private court. 

 Live to the rhythm of Voyage Privés signature mix of business and fun: Company Breaks Carnival Annual Convention meetups and talks plus free tickets to every Provence Rugby home match and live music nights at the Dalida Institute. 

 Free tickets to every Provence Rugby home match 

 And because travel is in our DNA : enjoy up to 20% off our exclusive getaway offers.  

Join us and make your next career move a journey worth taking.  

Remote Work :

No

Employment Type :

Full-time