Digital & Marketplaces Manager
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Job Summary
JoinBIC World acommunity of brandsdedicated to creating ingeniously simple and joyful products that have been part of hearts and homes for over 75 years. We are committed togrowing our iconic and innovative brandsby reimagining everyday essentials in new sustainable and responsible ways.
Our culture encourages aroll up your sleeves and get the job donemindset ensuring self-starters problem solvers and innovative thinkers can truly thrive. At BIC World you are empowered to take ownership of your career and use your unique perspective to make a meaningful global impact on our mission.
The Digital & Marketplaces Manager contributes to the implementation of the companys overall digital strategy byoptimizingvisibility commercial performance and brand image through content retail media activations and marketplace management.
KeyResponsibilities
1. Marketplace Management
Develop and manage the BIC brand presence on marketplaces (Amazon 3P ...)
Define the assortment and develop part of it with the internalpartner andmarketing team
Optimizeproduct listings (content pricing visuals marketplace SEO)
Track sales performance (P&L revenuemargins conversion rates etc.)
Manage external partners (agencies distributors integrators)
Ensure listing compliance and a high-quality customer experience
Management
Define and manage the retail media strategy for click & mortar clients and B2B clients in collaboration with a media agency
Manage sponsored campaigns andoptimizetheir performance (ROAS CPA ROI) for these clients
Collaborate with sales teams and distribution partners
Coordinate and analyze data (across all channels) to share insights with local and European teams
Monitor retail media trends and innovations
3. Content Management & Digital Shelf
Define and deploy the content playbooks for e-commerce customers( includingpure players and omnichannels for B2B/D1K and B2C/D3K) inline with marketing and commercial objectives
Define and briefecomcontent requirements (copy visuals videos product pages etc.) execution plans and marketing alignment forlaunches campaignsand local .
Ensure data accuracy and content consistency across content platforms (PIM DAL ECMetc) and omni retailers in collaboration with EU content manager
Own SPARC score management for omnichannel including reporting actionplanningand followup execution with KAMs. Track inputs such as content quality image coverage and review health to lift SPARC.
Provide SEO optimization recommendations for content to improve visibility and traffic
Qualifications
- Masters degree (Bac 4/5) in digital marketing e-commerce or equivalent
- Minimum of 5 years of experience in a similar rôle (digital e-commerce marketplaces)
- Analytical and Strategic mindset with a strong focus on performance and ROI
- Excellent organizational and project management skills
- Comfortable with structured decision-oriented reporting
- Ability to connect media performance content and business outcomes
- Strong cross-functional collaboration skills (marketing sales Europe agencies)
- Ability to influence without direct authority and to simplify complex technical topics for non-expert audiences
- Clear structured and impact-driven communication
- Professional proficiency in French and English is essential
BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.
BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.
Required Experience:
Manager
About Company
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