Content Manager Development and Design & Technical Services (D&TS) Europe & North Africa

PURPOSE OF THE JOB:

The Content Manager Development and Design & Technical Services coordinates and produces content for the Development and Design & Technical Services departments for ENA PME scope. The role requires strong organisational skills strategic vision and a communicationdriven mindset. The Content Manager ensures all content supports the Development and D&TS business needs aligns with the ENA communications strategy and voice and is tailored to Accors diverse audiences.

MAIN COMPLEXITY / CRITICAL ISSUES IN THE JOB:

• Translate Development and D&TS department business objectives into a strong communication strategy for internal and external audiences
• Increase visibility for the departments and their key deliverables within ENA by implementing a clear content strategy in line with ENA Communications guidelines
• Foster communications best practices and be the bridge between the Development and D&TS departments and ENA Communications department

TASKS/ MAIN ACCOUNTABILITIES:

• Content Strategy Development: Design and implement a robust content strategy that supports department internal and external business objectives
• Content Creation and Repurposing: Collaborate with the department leads and key stakeholders in preparing the key messaging and opportunities; create and oversee the production of engaging high-quality content for each channel requirements and audience needs
• Content Calendar Management: Create and maintain a content calendar for the Development and D&TS departments including identifying opportunities and topics for amplification at a local regional or global level; keep track of progress and ensure timely delivery of content produced and distributed
• Content Management: Review all content and ensure it is suitable and optimised for each channel specifications and audience preferences including tone messaging company or legal guidelines. Ensure 360 communications audience and prioritisation mindset
• Campaign Management: Lead on key content campaign management to boost Development and D&TS visibility externally in particular for existing and potential Partners
• Content Library: Build and maintain content library with key facts and figures related to Development and D&S ENA PME for internal and external use
• Social Media C-Profiling: Contribute to the ENA PME Social Media C-profiling strategy for respective senior leaders
• Strategic Planning and Influence: Contribute to the wider ENA Communications master planning to ensure simultaneous and aligned messaging across all channels to increase the impact and visibility for the departments
• Content Collaboration and Cross-Functional Alignment: Work closely with other content managers communication team members or other departments to ensure content supports broader business objectives and campaigns
• Content Performance Analysis: Monitor progress and success of campaigns and Development and D&TS communication by applying existing or new monitoring tools; provide feedback and adjust strategy where necessary

Qualifications :

COMPETENCIES:

• Creativity and ability to translate strategic thinking into action plans content and output
• Ability to identify and create core messages in line with the department and company strategy
• Highly organised with ability to work in a matrixed organisation
• No stranger to managing multiple projects and stakeholders with good problem-solving skills

REQUIRED SKILLS AND KNOWLEDGE:

• Proficiency in English
• Good writing and communication skills
• Good negotiation and interpersonal skills
• Prior experience of creating or managing content for various formats such as email website social events etc.

Additional Information :

Bachelors Degree in communications/media/journalism/social media/marketing

3 year experience in a communications brand or marketing communications role

Remote Work :

No

Employment Type :

Full-time