Consumer Data & Insight Manager

Consumer Insights & Data Manager Lighters Category

As Consumer Insights & Data Manager within the Marketing team you will play a key role in bringing market and consumer intelligence to our lighters business leaders globally. The role combines consumer research (70% of time) to generate actionable insights and data analysis and market sizing (30% of time) to build the foundational knowledge that shapes strategies.

Your role includes:

Consumer & Market Research

• Understand business objectives and design research plans to uncover consumer preferences and market dynamics
• Drive consumer research to generate insights and support innovation (concept tests U&A studies) in line with BIC Research Standards
• Manage quantitative and qualitative studies end-to-end: questionnaire/screener development survey programming and manage research agencies.
• Develop competition surveillance capabilities: collect organize and centralize internal and external data critical to the lighters category worldwide
• Actively seek non-traditional sources for deeper insight covering flame-related consumption categories
• Coordinate research learnings across markets to enrich global category knowledge
• Provide actionable insights and recommendations to support strong commercial plans

Data & Market Sizing

• Consolidate and cross-analyze data from multiple sources (internal sales retail panels & audits consumer/shopper studies) to extract superior intelligence and identify causal relationships between findings
• Ensure data integrity quality and consistency across sources
• Support the maintenance and evolution of market sizing and reporting tools
• Present findings in a way thats easy to understand for non-technical audiences with clear recommendations

Qualifications

• Bachelors or Masters in a quantitative field statistics economics quantitative mathematics or related
• 5 years of progressive experience in market research or data analytics ideally with agency-side experience (Kantar Ipsos NIQ)
• Fluency in English
• Strong Excel skills; working knowledge of a visualization tool (Power BI Tableau) is a plus
• Data-driven decision-making mindset with strong quantitative and interpretation skills
• Effective project management and cross-functional collaboration skills
• Excellent communication skills able to translate complex data into clear business narratives
• Teamwork mindset
• Business partnership mindset: understands business needs and turns them into research/analytical solutions
• Capacity to convince and influence

BIC World is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products make better decisions and better serve our customers. We do not discriminate based upon race religion color national origin gender sexual orientation veteran status disability status or similar characteristics. All employment is decided based on qualifications merit and business need.

BIC World is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice all resumes submitted by search firms to any team member at BIC via email or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.