Brand Manager

We're looking for an experience Brand Manager who will have the following responsibilities:

• Monitor, measure and manage brand equity/strength
• Increase brand awareness, relevant differentiation, value, accessibility and emotional connection
• Develop brand plan
• Monitor progress against brand plan
• Be responsible for results against brand plan
• Drive brand understanding and support throughout the organization
• Champion/drive initiatives that support delivery of the brand promise
• Brand messaging – elevator speech, tagline, campaign themes, proof points, etc.
• Manage the brand architecture
• Maintain brand identity consistency
• Chair the brand identity council/team/board
• Help determine identities for new brands/sub-brands
• Anticipate and accommodate new brand identity needs
• Establish positioning, identify target audiences, and develop plans with specific objectives across different channels and segments
• Working in partnership with the SM Agency, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications
• Manage content and updates for customer touch points, establishing budget guidelines, participating in events, documenting business processes
• PR experience is a plus

Requirements

• Must have at least 4 year’s experience in a strong branding role
• Must have experience working closely with research and customer insights
• Previous experience in digital marketing is essential
• Previous experience working in a start up organisation is highly desired
• Previous regional experience is essential
• Strong communication skills in English (both written and verbal) and ideally a second language