Senior SaaS Marketing Executive

Are you a creative commercially minded marketing professional with experience promoting software products and digital solutions We are looking for a proactive and results-driven Senior SaaS Marketing Executive to support the growth of our SaaS portfolio and strengthen our presence across target markets.

In this role you will develop and execute integrated marketing campaigns that generate awareness engagement qualified leads and customer growth. You will work closely with sales product customer success and other internal teams to communicate the value of our SaaS solutions and support business objectives.

• Develop and execute B2B SaaS marketing strategies aligned with company growth and revenue objectives.

• Plan and manage integrated marketing campaigns across digital content email social media search events and other relevant channels.

• Translate product features and technical capabilities into clear compelling customer-focused messaging.

• Support go-to-market activities for new SaaS products features integrations and service offerings.

• Conduct market competitor and customer research to identify trends opportunities and market positioning.

• Develop and manage high-quality marketing content including website copy landing pages blog articles case studies email campaigns presentations and sales collateral.

• Maintain consistent brand messaging and tone of voice across all marketing channels.

• Work with internal stakeholders and external partners to produce engaging and accurate marketing materials.

• Support thought leadership initiatives that position the company as a trusted voice within the SaaS and technology sectors.

• Optimise website content for search engine visibility user engagement and lead generation.

• Plan and optimise demand generation activities designed to attract nurture and convert qualified prospects.

• Manage email marketing marketing automation lead nurturing and customer engagement campaigns.

• Work closely with the sales team to improve lead quality campaign follow-up and conversion rates.

• Monitor marketing funnel performance and identify opportunities to improve the customer journey.

• Support the development of customer acquisition retention upselling and cross-selling initiatives.

• Track analyse and report on marketing performance using relevant metrics and marketing analytics tools.

• Prepare regular reports on campaign results website performance lead generation engagement and return on investment.

• Use data and customer insights to improve campaign effectiveness and marketing decisions.

• Collaborate with Product Sales Customer Success Design and Technology teams to deliver coordinated marketing initiatives.

• Manage multiple projects timelines budgets and external suppliers where required.

• Bachelors degree in Marketing Business Communications Digital Marketing or a related field.

• 35 years of experience in SaaS marketing B2B technology marketing digital marketing or a related discipline.

• Proven experience planning and delivering integrated marketing campaigns for software technology or subscription-based products.

• Experience supporting demand generation lead nurturing content marketing and go-to-market campaigns.

• Strong understanding of the SaaS customer lifecycle subscription business models and B2B buying journeys.

• Strong written and verbal communication skills with excellent attention to detail.

• Ability to create clear engaging and persuasive marketing content for technical and non-technical audiences.

• Good understanding of SEO content marketing email marketing social media paid campaigns and marketing automation.

• Experience using CRM marketing automation analytics content management and project management platforms.

• Strong analytical skills with the ability to interpret marketing data and make evidence-based recommendations.

• Excellent project management and organisational skills with the ability to manage competing priorities.

• Commercial awareness and a customer-focused approach to marketing.

• Ability to work independently and collaboratively within a fast-paced cross-functional environment.

• Experience marketing cloud-based software AI solutions business applications or other technology products.

• Experience with HubSpot Salesforce Google Analytics Google Ads LinkedIn Campaign Manager or similar platforms.

• Knowledge of account-based marketing product marketing conversion rate optimisation or customer advocacy programmes.

• Experience working with international or multicultural teams and target markets.

• Competitive salary package.

• Opportunity to work with innovative SaaS products and technology solutions.

• Career development and internal growth opportunities.

• Continuous learning training and professional development programmes.

• Collaborative and inclusive working environment.

• Opportunity to make a measurable impact on brand awareness lead generation and business growth.

Location: To be confirmed
Work Model: To be confirmed
Working Hours: To be confirmed
Working Days: To be confirmed

If you are an experienced marketing professional with a passion for SaaS technology and customer-focused growth we would love to hear from you. Apply today and join a team focused on building strong brands generating meaningful demand and delivering value to customers.