Senior Marketing Manager
Job Summary
- Strategic Alignment and Collaboration
- Create cohesive marketing strategies and work with regional partners to broaden the reach of Incortas strategy by coordinating with Product Sales Customer Support Marketing and Strategy.
- Partner with the regional sales and customer support teams to deepen customer relationships and promote Incortas product features and capabilities.
- Outbound Marketing and GTM
- Drive outbound marketing initiatives including regional campaigns accountbased marketing (ABM) and demand generation programs tailored to the EMEA market.
- Coordinate campaigns and activities with regional channel and alliance partners and collaborate with Sales on GTM motions to support pipeline and revenue growth.
- Public Relations and Event Management
- Lead public relations efforts in the region including hosting events conferences webinars workshops roundtable discussions dinners and roadshows.
- Position Incorta as a thought leader by building awareness and credibility through regional PR activities.
- Competitive Research and Market Insights
- Conduct thorough competitive research and provide insights to inform product positioning and marketing strategies in the EMEA region.
- Stay informed on regional market trends and opportunities particularly in the data delivery ERP and AI landscapes.
- Sales Enablement and Measurable Outcomes
- Develop and deliver sales enablement programs including training collateral and resources to support regional sales teams.
- Set and achieve measurable marketing outcomes leveraging datadriven decisionmaking to evaluate campaign success and refine strategies.
- CrossFunctional Leadership
- Manage crossfunctional and crossregional relationships to ensure alignment and of marketing initiatives.
- Act as a selfstarter driving projects independently while maintaining collaboration with global teams.
- Minimum of 10 years preferably in B2B marketing with demonstrated success in demand generation outbound marketing public relations and sales enablement.
- Experience working in analytics solutions or a related technology field is highly preferred
- Analyticsdriven professional who uses data to drive strategy and set objectives to support the overall corporate goals
- Experience with event management and agency management.
- Knowledge and Skills:
- Deep understanding of B2B marketing strategies and 360degree marketing approaches.
- Strong knowledge of AI and its applications in analytics.
- Mastery in agency management and vendor relations.
- Strong command of financial planning and budgeting.
- Strong emphasis on experience and relationships in the Middle East market within the EMEA region with a preference for the ability to operate with Arabic as a business language.
- Willingness to travel frequently across the region to attend events meet with customers and support sales initiatives.
- A creative problem solver with a nimble cando attitude.
- Proven ability to work independently and manage multiple projects with competing priorities.
- Exceptional organizational and structured thinking skills.
Required Experience:
Manager
Key Skills
- EAM
- Electrical Controls
- Design Management
- ABB
- Document Control
- Corporate Development
About Company
Incorta aggregates complex business data in real-time, eliminating the need to reshape it. With the industry’s first Direct Data Mapping architecture, Incorta provides unprecedented join performance--making the data warehouse obsolete. Incorta accelerates the time required to roll out ... View more