Senior Digital Product Manager

Location: Cairo Egypt (Hybrid)

The Senior Digital Product Manager serves as the single point of accountability for a business unit acting as the bridge between business stakeholders and Digital Transformation functionsincluding AI & Data IT ERP Software Development and Customer Supportwith full ownership of the digital product portfolio and end-to-end service delivery.

This role is responsible for driving the digital roadmap prioritizing investments and delivering measurable business outcomes across e-commerce and direct-to-consumer (DTC) operations AI and data initiatives and cross-functional digital product delivery.

The role translates business priorities into digital requirements leads Agile product delivery drives AI adoption across business teams and ensures governance compliance and alignment with digital transformation standards.

• Own the business units digital product portfolio end-to-end.
• Translate business priorities into digital requirements and investment proposals.
• Maintain a prioritized product backlog aligned with business objectives.
• Lead quarterly roadmap reviews with business and technology stakeholders.

• Act as the primary liaison between business stakeholders and Digital Transformation functions including AI & Data IT ERP Demand Planning Software Development and Customer Support.
• Ensure digital initiatives are properly scoped prioritized tracked and delivered within agreed service levels (SLAs).
• Manage cross-functional dependencies and establish clear ownership across delivery teams.

• Own the digital product strategy for e-commerce and direct-to-consumer platforms including platform management performance optimization and coordination with external partners.
• Define and monitor key digital commerce KPIs including website traffic conversion rate cart abandonment repeat purchase rate and customer lifetime value (LTV).
• Ensure seamless ERP integration inventory synchronization and order management processes while driving continuous improvement.

• Identify and prioritize AI use cases such as demand forecasting customer segmentation personalization and marketing optimization.
• Drive the adoption of AI solutions across business functions.
• Define business data requirements for dashboards reporting and analytics.

• Prepare regular reports covering roadmap progress delivery performance risks and business impact.
• Ensure all digital initiatives comply with governance approval processes and organizational standards.

• Bachelors degree in Engineering or another relevant technical discipline.
• MBA or equivalent postgraduate qualification is preferred.

• 710 years of professional experience including at least 4 years in Digital Product Management or Digital Transformation.
• Proven experience partnering with both business and technology teams.
• Experience within FMCG consumer goods retail healthcare pharmaceuticals or a related industry is preferred.

• Certified ScrumMaster (CSM) Certified Scrum Product Owner (CSPO) SAFe Product Manager or an equivalent Agile certification (required).
• PMP or AgilePM certification is an advantage.

• Hands-on experience managing enterprise e-commerce operations including platform management performance optimization order management and digital merchandising.
• Experience with ERP systems and business planning solutions.
• Familiarity with modern e-commerce platforms (e.g. Shopify Adobe Commerce Salesforce Commerce Cloud or similar) is considered an advantage.

• Demonstrated experience leading Agile delivery teams managing product backlogs facilitating sprint planning and delivering cross-functional digital products.
• Strong capabilities in product roadmap planning backlog prioritization user story creation and acceptance criteria definition.

• Strong analytical and data interpretation skills with experience using business intelligence tools and KPI frameworks.
• Good understanding of AI technologies and their practical business applications.
• Expertise in digital commerce operations customer journey optimization and fulfillment workflows.
• Excellent stakeholder management communication negotiation and collaboration skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Fluency in Arabic and English.