Senior Brand Designer
Job Summary
Job Description:
Role Overview
We are looking for a Senior Branding Designer who thinks in systems and executes with precision. You will be responsible for building and evolving brand identities across a diverse portfolio of clients from Saudi-born regional brands to global multinationals across the GCC and MENA. This is a hands-on role that sits at the intersection of craft strategy and technology.
Key Responsibilities
1. Brand Identity & Systems
Lead the creation and rollout of brand identity systems across all touchpoints: Logos color typography motion principles and visual language illustration
Develop brand guidelines and design toolkits that other teams can use without breaking the system
Translate brand positioning and strategy into compelling visual identity
Own design quality from early concepting through to final delivery
2. Collaboration & Presentation
Work closely with Creative leads to align brand expression with strategy
Present work clearly and confidently to internal stakeholders and clients
Articulate the thinking behind every creative decision
Contribute to pitches and new business presentations often under tight timelines
Mentor junior designers and provide clear actionable feedback.
3. AI-Powered Creation
Use AI tools to accelerate ideation and visual exploration:
Midjourney Adobe Firefly Magnific
4. Speed Quality & Scale
Manage multiple projects simultaneously without losing quality
Stay current on regional trends aesthetics and cultural shifts across GCC and MENA
Adapt brand systems for bilingual English/Arabic applications
Required Skills
Software
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Figma
AI Tools
Midjourney / Adobe Firefly
Magnific / Topaz for image enhancement
Experience Profile
57 years in branding and visual identity design
Agency experience
Portfolio demonstrating identity systems built from scratch or significantly evolved
GCC / Saudi market understanding
Personality & Mindset
Thinks in systems executes with precision
Curious about AI and actively integrates new tools into workflow
Strong visual taste and cultural awareness
Reliable and self-driven under deadline pressure
Location:
CairoBrand:
DentsuTime Type:
Full timeContract Type:
PermanentRequired Experience:
Senior IC
About Company
Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in approximately 120 countries.