Senior Art Director

Role Overview

We are looking for a Senior Art Director with a strong brandingbackgroundsomeone who thinks in systems builds visual identities with intention and understands how brands live across every touchpoint.

You will lead the development of brand identities visual systems and strategic creative directions for some of the regions most visible brands while also supporting integrated campaign work across digital social OOH and brand communications. We are looking for someone who can translate positioning and strategy into distinctive scalable visual worlds while ensuring creative consistency across both branding and campaign execution.

This is not a role for someone who waits to be fully briefed. You are expected to interpret brand challengesidentifycreative opportunities and proactively develop strategic visual territories and identity directions.

AI tools are part of your creative process: you use them to think faster explore wider and present sharper.

Key Responsibilities

1.Brand Identity & Visual Systems

• Lead the development of comprehensive brand identities from strategy through execution

• Create visual systems that extend consistently across digital print packaging spatial social and brand communications

• Develop logos typography systems color palettes iconography patterns illustration styles and broader brand assets

• Translate brand positioning and strategy into distinctive visual territories

• Build brand guidelines and scalable identity systems that work across multiple applications and markets

• Ensure consistency craft and strategic alignment across all brand touchpoints

• Develop presentation-readymoodboards identity directions and visual narratives

2. Campaign Concepting & Art Direction

Concept and develop integrated creative campaigns from brief to final production:
Film OOH social digital and experiential
Develop visual territories and campaign systems that flex across formats
Present and defend creative work to internal leadership and clients

3. Creative Leadership

Mentor and direct junior Art Directorsand designers giving clear and actionable feedback
Work closely with Copywriters and Strategists to keep concept and execution aligned
Contribute to pitch and new business presentations under deadline pressure
Confidence to push back when the work needs protecting

4. AI-Powered Creation

Use AI tools to rapidly generate visual directions test territories and build presentation-qualitymoodboards:
Midjourney Adobe Firefly Magnific
Write detailed intentional AI image prompts that reflect a clear art direction point of view
Integrate AI-generated imagery into client-ready presentations with judgment:
Know when to use it raw when to enhance it and when to commission the real thing
Use LLMs to stress-test campaign ideas sharpen narrative structures and develop copy directions:
Proactively bring new AI capabilities into the teams workflow

5. Speed Adaptation & Scale

Deliver fast turnarounds for social and performance content
Build full creativepresentations territories headlines visual system not just individual executions
Localize and adapt work for English and Arabic markets
Maintainquality under pressure across multiple simultaneous briefs

Required Skills

Software

Adobe Creative Suite
Figma
Keynote / PowerPoint for presentation builds

AI Tools