Performance Media Buyer(Growth & Lead Generation)
Job Summary
- Plan launch manage and scale paid campaigns across Google Ads Meta Snapchat and
TikTok. - Monitor performance daily and act proactively catch issues before they become trends.
- Own the full funnel: from impression lead MQL SQL closed deal.
- Track and improve lead quality not just volume in partnership with the sales team.
- Manage and optimize CPL CAC ROAS and lead-to-sale conversion rates.
- Build and maintain accurate conversion tracking and attribution across all platforms.
- Diagnose performance problems independently and trace them to root cause (tracking
creative audience budget landing page or algorithm). - Brief designers video editors and content teams translate business goals into clear creative
requirements. - Deliver weekly and monthly reports with real insights and next-step recommendations not
just data dumps. - Run structured testing (audiences creatives offers landing pages) and document learnings.
- Collaborate with sales and management to align spend with revenue targets.
- Minimum 3 years hands-on performance media buying experience.
- Proven track record in the Saudi market (KSA audience behavior platform mix Arabic English
campaigns). - Strong hands-on experience across Google Meta Snapchat and TikTok Ads.
- Solid command of campaign structure optimization attribution and conversion tracking.
- Demonstrated ability to manage budgets and scale campaigns profitably.
- Experience managing the full funnel from lead gen to qualified sales (not just front-end
metrics). - Familiarity with CRM systems and lead-quality feedback loops.
- Campaign performance analysis and anomaly detection.
- Creative ideation and ad concept generation.
- Copywriting assistance (hooks angles ad variations).
- Competitor and market research.
- Reporting summarization and insight extraction.
- Process automation (prompts workflows repetitive task removal).
Required Skills:
Technical Skills Strong understanding of: Security Operations & Incident Response Networking (TCP/IP DNS HTTP TLS) Linux systems Hands-on experience with: SIEM platforms (Splunk Elastic Wazuh Sentinel QRadar etc.) EDR / Endpoint Security Firewalls WAFs IDS/IPS Experience analyzing: Logs network traffic alerts and system behavior Cloud & Modern Environments Experience with cloud environments (AWS GCP Cloudflare) Familiarity with containers and Kubernetes security is a plus Understanding of IAM API security and application logs Regulatory Awareness (Highly Preferred) Knowledge of Saudi cybersecurity regulations: NCA ECC / CCC SAMA CSF (for regulated environments) CST requirements Experience supporting regulatory audits is a strong advantage. Qualifications Bachelors degree in Computer Science Information Security or related field 36 years experience in SOC security operations or incident response Certifications (preferred but not mandatory): GCIA GCIH GCED CEH Security ISO 27001 or SOC-related certifications Soft Skills Strong analytical and problem-solving skills Ability to stay calm under pressure during incidents Clear documentation and communication skills Team player with a security-first mindset High sense of ownership and accountability