Performance Marketing Specialist

Job Description

Employment Type: Full-Time
Work Location: Egypt / Cairo
Work Mode: Office-Based / Onsite
Experience Required: 3 -5 Years
Language: Fluent English

About the Role

We are looking for a results-driven Performance Marketing Specialist with 3 - 5 years of experience in planning executing optimizing and analyzing digital marketing campaigns.

The ideal candidate will have strong hands-on experience with paid advertising platforms campaign performance analysis conversion optimization and customer acquisition. You will be responsible for driving measurable growth while maximizing ROI across digital channels.

Key Responsibilities

• Plan launch manage and optimize performance marketing campaigns across digital platforms.

• Manage paid advertising campaigns across platforms such as Google Ads Meta Ads TikTok Ads LinkedIn Ads and other relevant channels.

• Develop and execute strategies focused on customer acquisition lead generation conversions and revenue growth.

• Monitor key performance metrics including CPA CPL ROAS CTR CPC CPM conversion rate and CAC.

• Conduct ongoing campaign optimization including audience targeting bidding budgets creatives placements and keywords.

• Analyze campaign data and identify opportunities to improve performance and ROI.

• Work closely with creative content sales and other teams to develop high-performing campaigns and marketing assets.

• Conduct A/B testing of ad creatives landing pages audiences offers and campaign strategies.

• Track and report campaign performance providing actionable insights and recommendations.

• Manage campaign budgets effectively and ensure efficient allocation of marketing spend.

• Monitor market trends competitor activities audience behavior and emerging digital advertising opportunities.

• Implement retargeting and remarketing strategies to improve conversion rates.

• Ensure accurate campaign tracking through tools such as Google Analytics Google Tag Manager pixels conversion APIs and UTM tracking.

• Prepare regular performance reports and present findings to management.

• Continuously test new channels audiences creative formats and growth opportunities.

Requirements

• Bachelors degree in Marketing Business Administration Communications or a related field.

• 35 years of hands-on experience in performance marketing or digital advertising.

• Strong experience managing paid media campaigns and digital acquisition channels.

• Hands-on knowledge of Google Ads and Meta Ads; experience with additional platforms is an advantage.

• Strong understanding of campaign optimization conversion tracking attribution and performance measurement.

• Proficiency in interpreting marketing data and using analytics to make informed decisions.

• Experience with A/B testing and conversion rate optimization.

• Strong analytical problem-solving and decision-making skills.

• Ability to manage multiple campaigns and priorities in a fast-paced environment.

• Strong communication and collaboration skills.

• Fluent English communication skills both written and verbal.

• Must be willing to Travel and work onsite.

Preferred Skills

• Google Ads certification or relevant digital marketing certifications.

• Experience with Google Analytics 4 (GA4) Google Tag Manager Meta Business Suite/Ads Manager and Looker Studio.

• Experience with e-commerce lead generation or customer acquisition campaigns.

• Basic understanding of landing page optimization and conversion rate optimization (CRO).

• Strong Excel/Google Sheets skills for data analysis and reporting.

• Knowledge of marketing attribution and customer journey analysis.

Key Performance Indicators (KPIs)

Success in this role will be measured through:

Cost Per Lead (CPL)

Cost Per Qualified Lead (CPQL)

Cost Per Acquisition (CPA)

Lead-to-Qualified-Lead Conversion Rate

Lead-to-Site-Visit Conversion Rate

Site-Visit-to-Booking Conversion Rate

Customer Acquisition Cost (CAC)

Return on Ad Spend (ROAS)

Campaign Conversion Rate

Revenue Generated from Paid Marketing

Overall Paid Media ROI

Overall campaign efficiency and growth

What We Offer

• Full-time employment opportunity.

• Professional and collaborative work environment.

• Opportunity to work on performance-driven digital marketing campaigns.

• Career growth and development opportunities

• Opportunity to develop your career in a leading Company..

• Exposure to multiple digital advertising channels and marketing technologies.

Compensation & Benefits

Salary:Competitive salary based on experience and qualifications (To be discussed during the interview process).
Additional Benefits:To be discussed during the interview process.

How to Apply

Interested candidates who meet the above requirements are invited to submit theirUpdated CValong with relevant documents of their experience to:-