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Media Buyer

Potential HR

Job Location:

Cairo - Egypt

Monthly Salary: Not provided by the employer

Posted: 2 September 2026 (23 hours ago)

Application Deadline: 30 November 2026

Vacancies: 1 Vacancy

Job Summary

Job Description:

Potential HR is hiring on behalf of its client a Marketing Agency specialized in the Restaurants & F&B sector for a Media Buyer to plan manage optimize and analyze paid social media campaigns across multiple client accounts.

The role requires strong hands-on experience with Meta Ads and TikTok Ads with a performance-driven mindset and the ability to manage campaigns from strategy and setup through optimization analysis and reporting.

Key Responsibilities

Plan launch manage and optimize paid advertising campaigns across Meta Ads (Facebook & Instagram) and TikTok Ads.
Develop media buying strategies based on clients business objectives target audiences budgets and performance KPIs.
Manage multiple client accounts and advertising campaigns simultaneously.
Monitor campaign performance and continuously optimize budgets audiences placements creatives bidding strategies and campaign structures.
Analyze key performance indicators including ROAS CPA CPL CTR CPC CPM Conversion Rate and Cost per Purchase.
Conduct audience research and develop targeting strategies including retargeting Lookalike Audiences and funnel-based campaigns.
Build and manage campaigns across different objectives including Sales Conversions Lead Generation Traffic and Engagement.
Conduct structured A/B testing across creatives audiences offers placements and campaign approaches.
Work closely with Graphic Designers Content Creators Account Managers and other marketing team members to develop high-performing advertising creatives.
Track advertising budgets and ensure effective allocation of media spend across campaigns and accounts.
Identify underperforming campaigns diagnose performance issues and implement corrective actions.
Prepare weekly and monthly campaign performance reports with clear insights and actionable recommendations.
Provide performance insights based on campaign data rather than assumptions.
Stay updated with changes trends and best practices across Meta and TikTok advertising platforms.

Requirements

23 years of proven hands-on experience as a Media Buyer Performance Marketer or similar role.
Strong hands-on experience with Meta Ads Manager is mandatory.
Good hands-on experience with TikTok Ads Manager is required.
Strong understanding of paid social media advertising and performance marketing.
Solid knowledge of key performance metrics including ROAS CPA CPL CTR CPC CPM and Conversion Rate.
Experience managing Conversion Sales Lead Generation Traffic Engagement Retargeting and Lookalike Audience campaigns.
Ability to manage multiple campaigns advertising accounts budgets and clients simultaneously.
Strong analytical and problem-solving skills with the ability to make optimization decisions based on performance data.
Good understanding of marketing funnels customer journeys targeting and retargeting strategies.
Good knowledge of Excel or Google Sheets for campaign analysis and reporting.
Ability to analyze creative performance and provide recommendations to creative and content teams.
Previous experience within a Marketing or Advertising Agency is highly preferred.
Previous experience managing campaigns for Restaurants F&B brands Food Delivery or similar businesses is a strong plus.
Experience with E-commerce FMCG Cloud Kitchens or local businesses is also preferred.
Strong attention to detail and ability to manage advertising budgets responsibly.