Marketing Data Analyst

We are looking for a detail-oriented and analytical Marketing Data Analyst to monitor analyse and evaluate marketing performance across websites paid advertising campaigns and organic search channels.

The ideal candidate will transform marketing data into actionable insights helping the company optimise digital performance improve lead generation increase conversions and maximise marketing ROI.

A. Website Data Analysis

• Analyse website traffic user behaviour engagement and conversion performance using Google Analytics 4 (GA4) and other analytics tools.
  

• Monitor key website metrics including sessions users bounce rate engagement rate traffic sources and conversion rates.
  

• Evaluate landing page performance and identify opportunities to improve user experience and conversion rates.
  

• Analyse user journeys to identify bottlenecks and opportunities for improving lead generation.
  

• Monitor website performance across different traffic sources devices and audience segments.
  

• Prepare regular website performance reports and provide actionable recommendations for improvement.
  

B. Paid Campaigns Data Analysis

• Analyse the performance of paid advertising campaigns across Google Ads Meta Ads and other digital advertising platforms.
  

• Monitor key advertising metrics including CPC CPM CTR CPL CAC conversion rates and ROAS.
  

• Evaluate campaign performance by channel campaign audience creative and landing page.
  

• Track advertising expenditure against leads conversions and generated revenue.
  

• Identify underperforming campaigns and recommend data-driven optimisation opportunities.
  

• Analyse lead quality and conversion rates to assess the effectiveness of paid advertising.
  

• Evaluate A/B testing results and recommend improvements to campaign targeting creatives and landing pages.
  

• Prepare regular paid media performance reports and highlight opportunities to improve advertising efficiency and return on investment.
  

C. SEO Data Analysis

• Analyse organic website traffic keyword performance search visibility and organic conversions.
  

• Monitor SEO performance using Google Search Console Google Analytics 4 and relevant SEO tools.
  

• Track keyword rankings impressions clicks click-through rates (CTR) and average search positions.
  

• Identify high-performing and underperforming landing pages from an organic search perspective.
  

• Analyse organic traffic trends and identify opportunities to improve search visibility and lead generation.
  

• Monitor SEO performance by landing page keyword device and geographic market.
  

• Evaluate the impact of SEO activities on organic traffic enquiries and conversions.
  

• Identify potential technical SEO and content performance issues using available data and collaborate with the SEO or technical team to resolve them.
  

• Prepare regular SEO performance reports and provide data-driven recommendations for improvement.
  

D. Marketing Performance Reporting and Analysis

• Collect consolidate and analyse marketing data from multiple sources including websites advertising platforms CRM systems and SEO tools.
  

• Develop and maintain dashboards to track marketing KPIs and business performance.
  

• Measure lead generation performance and analyse the customer journey from initial engagement to conversion.
  

• Monitor marketing spend cost per lead customer acquisition cost and return on marketing investment.
  

• Identify trends patterns and opportunities to improve marketing effectiveness.
  

• Ensure the accuracy consistency and reliability of marketing data and reports.
  

• Collaborate with marketing sales and management teams to support strategic decision-making.
  

• Present findings and recommendations through clear actionable reports.
  

• Bachelors degree in Marketing Business Administration Data Analytics Statistics or a related field.
  

• 13 years of experience in marketing analytics digital marketing analysis or a similar role.
  

• Strong analytical problem-solving and critical-thinking skills.
  

• Good understanding of website analytics paid advertising performance and SEO metrics.
  

• Proficiency in Microsoft Excel or Google Sheets including pivot tables advanced formulas and data analysis.
  

• Practical experience with Google Analytics 4 (GA4) and Google Search Console.
  

• Familiarity with Google Ads and Meta Ads Manager.
  

• Understanding of marketing KPIs including CPC CPM CTR CPL CAC conversion rates and ROAS.
  

• Experience with dashboard and data visualisation tools such as Looker Studio Power BI or Tableau.
  

• Understanding of website traffic sources conversion tracking attribution and marketing funnels.
  

• Ability to interpret data and translate findings into practical recommendations.
  

• Strong attention to detail and the ability to manage multiple reporting tasks.
  

• Good written and verbal communication skills.
  

• Experience with SEO tools such as Ahrefs Semrush or similar platforms.
  

• Familiarity with Google Tag Manager and conversion tracking implementation.
  

• Knowledge of SQL for data extraction and analysis.
  

• Experience integrating data from multiple marketing platforms into unified dashboards.
  

• Basic understanding of technical SEO website performance and user experience optimisation.
  

• Experience analysing lead quality and connecting marketing performance with sales outcomes.
  

• Competitive salary based on experience and qualifications.
  

• Opportunities for professional development and career growth.
  

• Hands-on experience with digital marketing analytics and performance optimisation.
  

• Opportunity to contribute directly to marketing strategy and business growth.
  

• Access to relevant analytics reporting and marketing tools.
  

• Collaborative and supportive working environment.
  

• Opportunities to develop expertise in digital analytics SEO paid media and business intelligence.
  

• Performance-based incentives where applicable.
  

• Flexible working arrangements depending on company policy.