Freelance Senior Account Executive Community Management

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

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More about the role:

What youll do:

• Manage day-to-day community engagement across multiple social media platforms ensuring timely accurate and brand-aligned responses.
• Build nurture and grow online communities by creating meaningful interactions that strengthen audience relationships and brand loyalty.
• Monitor conversations sentiment trends and emerging issues through active social listening and community monitoring.
• Develop community engagement plans response frameworks moderation guidelines and escalation processes.
• Work closely with clients to provide recommendations on engagement strategies audience behaviour and community best practices.
• Identify opportunities to join relevant conversations increase engagement and drive positive community participation.
• Analyse community performance sentiment audience trends and engagement metrics to generate actionable insights and recommendations.
• Collaborate with creative and content teams to ensure content aligns with community needs audience interests and engagement objectives.

Experience that contributes to success:

• Proven experience in community management digital engagement or social media communications within an agency or in-house environment.
• Strong understanding of community building moderation audience engagement social listening and online reputation management.
• Experience managing conversations across platforms including LinkedIn Instagram X TikTok Facebook and emerging channels.
• Excellent writing skills with the ability to adapt tone of voice and craft engaging audience responses.
• Experience handling sensitive issues community escalations and reputation-related conversations in a professional manner.
• Strong analytical skills with the ability to interpret engagement data sentiment trends and community insights.
• Excellent organisational skills with the ability to manage multiple communities and priorities simultaneously.
• Arabic language proficiency (written and spoken) is preferred.

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