CRM Specialist

• Build launch and maintain lifecycle journeys across email SMS push and WhatsApp
• Keep segmentation list health deliverability and consent in good order
• Produce cohort and repeat purchase reporting and say what it shows
• Run tests on timing offer and journey logic and write up what each one found
• Track channel cost and contribution so we know what each journey is worth
• Deliver the lifecycle calendar alongside onsite merchandising and creative
• Keep the automation platform configured documented and working

Qualifications :

• 2 to 4 years in CRM lifecycle email or retention marketing
• Hands-on in a marketing automation platform you configure it yourself rather than brief someone else
• Comfortable with cohorts repeat purchase rate and segmentation logic in a spreadsheet
• A test you ran what it found and what changed as a result
• Genuine care about deliverability and data hygiene
  
  Preferred
• E-commerce marketplace or subscription background
• WhatsApp as a marketing channel
• HTML and a templating language such as Liquid for email builds

Remote Work :

No

Employment Type :

Full-time