Corporate Marketing

The Corporate Marketing Lead will be responsible for developing implementing and overseeing comprehensive marketing strategies that align with our companys overarching business objectives

Key Responsibilities:

• Strategy Development:
• Develop and execute a robust corporate marketing strategy and integrate AI-powered tools and platforms that support brand growth market positioning and business development goals.
• Conduct market research competitor analysis and customer insights to identify opportunities and inform marketing decisions.
• Define key performance indicators (KPIs) and metrics to measure the effectiveness of all marketing activities.
  
• Brand Management:
• Guard and evolve the companys brand identity voice and visual guidelines across all platforms and touchpoints.
• Oversee the creation of compelling brand narratives and messaging that resonate with target audiences.
• Ensure brand consistency in all internal and external communications.
  
• Content and Campaigns:
• Lead the development and execution of integrated marketing campaigns including digital marketing content marketing social media email marketing and events.
• Manage the content calendar and ensure timely delivery of high-quality engaging content.
• Collaborate with product sales and other internal teams to develop compelling marketing materials that support their objectives.
• Explore and leverage AI for content creation optimization to scale content efforts improve relevance and drive engagement.
• Implement AI-driven personalization and automation techniques across campaigns (email social media web) to deliver highly targeted messages and improve customer experience
  
• Digital Marketing & SEO:
• Utilize AI-driven analytics and insights to refine SEO strategies monitor search trends and adapt to algorithm changes for maximized online visibility.
• Oversee the application of AI tools for campaign performance analysis A/B testing and predictive modeling to optimize digital advertising spend and lead generation efforts.

• Public Relations & Communications:
• Manage corporate communications media relations and public relations efforts to enhance the companys reputation and secure positive media coverage.
• Develop crisis communication plans and manage responses as needed.

• Bachelors degree in marketing Communications Business or a related field.
• 5-7 years of experience in marketing and branding roles preferably within the telecommunications industry.
• Proven track record of developing and executing successful integrated marketing strategies that have driven measurable results.
• Experience managing all facets of corporate marketing including digital marketing content social media PR and events.
• Strong understanding of branding principles and digital marketing strategies.
• Proficiency in using marketing software and analytics tools to track engagements and conversions.
• Creative mindset with strong attention to detail and the ability to think outside the box.