Consumer Engagement Executive

Key Responsibilities

Consumer Engagement Support

Assist in the deployment of engagement toolboxes based on the brand strategy to enhance the IQOS consumer experience.

Help ensure brand consistency across events and touchpoints in collaboration with internal teams.

Support the preparation of branded content for offline and online channels to deliver a smooth cohesive omnichannel journey.

Event & Activation Assistance

Assist in organizing and coordinating events activations and product experiences.

Support the setup execution and on-ground operations of events to ensure a positive consumer experience.

Assist in monitoring the quality of execution and share feedback for continuous improvement.

Cross-Functional Coordination

Collaborate with internal teams (e.g. marketing sales digital) to support consumer engagement activities.

Communicate event needs timelines and deliverables with relevant stakeholders as directed by senior team members.

Consumer Journey Support

Help ensure smooth transitions between offline and online engagement channels.

Support the collection of consumer feedback and insights to contribute to improving the engagement journey.

Reporting Assistance

Assist in tracking engagement activities and summarizing basic performance indicators.

Support in compiling event reports consumer feedback and engagement learnings.

Accountabilities

Support the execution of engagement programs.

Assist with program logistics and planning tasks.

Contribute to delivering high-quality consumer experiences.

Coordinate with external partners when required under supervision.

Provide basic reporting and documentation.

Education

Bachelors degree in Marketing Business Communications or a related field.

Experience

1-2 years of experience in FMCG HoReCa events brand activations or customer-facing roles (internships included).

Skills

Good organizational and time-management skills.

Strong communication skills (English & Arabic).

Creative thinker with problem-solving abilities.

Ability to work in a fast-paced environment and support multiple projects.

Attributes

High attention to detail.

Collaborative team player with strong interpersonal skills.

Flexible adaptable and eager to learn.

Proactive and enthusiastic about consumer experience and brand engagement.