Brand Manager – Oncology

Industry: Multinational Pharmaceutical Company
Location: Cairo Egypt
Department: Commercial

A leading multinational pharmaceutical company is seeking an experienced Brand Manager Oncology to join its Commercial team in Cairo Egypt. This role offers the opportunity to lead the strategic direction of a high-impact oncology portfolio driving brand growth enhancing patient access and delivering sustainable commercial success.

The successful candidate will play a pivotal role in shaping brand strategy generating market insights leading product launches and lifecycle initiatives and collaborating with cross-functional teams to maximize patient outcomes and business performance while ensuring full compliance with local regulations and company standards.

• Develop and execute the annual brand strategy including positioning objectives KPIs tactical plans and budget management.
• Generate actionable market customer and competitive insights to identify growth opportunities and address market challenges.
• Support patient identification initiatives by improving diagnosis pathways biomarker testing referrals and treatment initiation.
• Translate clinical evidence into compelling compliant value propositions tailored to different healthcare professional segments.
• Lead product launches indication expansions lifecycle management and competitive readiness initiatives.
• Collaborate closely with Commercial Medical Market Access Regulatory Supply Chain Diagnostics and Patient Support teams to ensure aligned execution.
• Design and implement integrated marketing campaigns promotional materials segmentation strategies field-force tools and omnichannel engagement plans.
• Plan and execute advisory boards scientific meetings congress activities educational programs and customer engagement initiatives.
• Partner with Market Access teams to support reimbursement strategies formulary inclusion institutional adoption tenders and treatment protocols.
• Monitor key performance indicators including patient recruitment treatment initiation market share sales performance forecasting accuracy and return on investment (ROI).
• Prepare accurate patient-based forecasts and manage promotional budgets to ensure effective resource allocation.
• Monitor competitor activities and market developments to proactively identify opportunities and mitigate risks.
• Ensure all promotional activities and marketing materials comply with internal policies approved indications and local regulatory requirements.

• Bachelors degree in Pharmacy Medicine or another Life Sciences discipline.
• MBA or other postgraduate business qualification is considered an advantage.

• Minimum 7 years of experience within the pharmaceutical industry including specialty care marketing in a multinational pharmaceutical company.
• Minimum 3 years of oncology marketing experience with solid tumor experience being essential.
• Minimum 4 years of experience collaborating with or supporting Market Access initiatives within the pharmaceutical industry.
• Strong experience engaging with healthcare professionals key opinion leaders (KOLs) and other healthcare stakeholders.
• Experience working within the Egyptian pharmaceutical market is essential; regional exposure across North Africa is considered an advantage.
• Experience within the breast cancer therapeutic area is highly desirable.

• Strong strategic marketing and brand management capabilities.
• Excellent project planning and project management skills.
• Strong analytical mindset with outstanding problem-solving abilities.
• Excellent communication presentation influencing and negotiation skills.
• Ability to build and maintain long-term relationships with internal and external stakeholders.
• Demonstrated success leading cross-functional initiatives and collaborating across multiple business functions.
• Strong organizational skills with the ability to manage multiple priorities simultaneously.
• Solid commercial acumen with an understanding of Regulatory Market Access Sales Supply Chain Finance and Customer Engagement.
• Proficiency in Microsoft Office and other business applications.
• Fluency in both Arabic and English.
• Results-oriented adaptable collaborative and capable of thriving in a fast-paced matrix organization.