Brand Manager
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Job Summary
DiDi Global Inc. is the worlds leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific Latin America and Africa including ride hailing taxi hailing chauffeur hitch and other forms of shared mobility as well as auto solutions food delivery intra-city freight and financial services.
DiDi provides car owners drivers and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers the taxi industry the automobile industry and the communities to solve the worlds transportation environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value by building a safe inclusive and sustainable transportation and local services ecosystem for cities of the future.
For more information please visit: Overview As a Brand Marketing Manager you will play a key role in driving the development and execution of the brand marketing strategy. Reporting to the Senior Brand Manager you will independently own and lead key brand initiatives and campaigns translating business objectives and consumer insights into impactful marketing strategies and executions. You will work closely with cross-functional teams agencies and external partners to develop and deliver integrated marketing campaigns that strengthen brand awareness drive customer engagement and support business growth. The role requires a strong balance of strategic thinking creative excellence commercial understanding and hands-on execution with the opportunity to work in a fast-paced multinational and rapidly growing environment. We are committed to building inclusive and diverse teams. At DiDi we believe that our differences are our biggest source of strength. Thats why we are committed to promoting equal opportunities to all candidates and employees as an Equal Opportunity Employer. Employment and advancement decisions at DiDi are always made based on the needs of the position and the qualifications of the candidate. We do not discriminate against any employee or applicant based on their gender age sexual orientation nationality marital status pregnancy/maternity disability race religion and beliefs or any other status protected by applicable laws wherever we operate. We are committed to building inclusive and diverse teams and a workplace that is free from discrimination and harassment because thats how we create better products and services make better decisions and better serve the communities were a part of. I acknowledge that prior to submitting this application I have read and accepted the Privacy Notice for Candidates which is available on Experience: IC
