ABM Campaign Specialist

Principal Responsibilities:

ABM Strategy & Execution

• Support the development and execution of the companys ABM strategy.
• Define and maintain Ideal Customer Profiles (ICPs) and target account lists.
• Build media plans and execute through direct and agency relationships.
• Manage personalized multi-channel campaigns (including email & digital advertising) designed to engage key decision-makers within target accounts.
• Establish and maintain Marketing Qualified Account (MQA) criteria and account progression stages.

Marketing Technology & Data

• Manage ABM platforms such as 6sense and Hubspot systems.
• Create and maintain dynamic account segments and audience lists.
• Monitor account engagement intent data and buying stages.
• Ensure data quality and account enrichment across marketing and sales platforms.

Sales & Marketing Alignment

• Partner with Sales to prioritize target accounts.
• Design and monitor the lead-lifecycle through sales handoff until qualified pipeline.
• Deliver account insights intent signals and engagement reports.

Campaign Management & Operations

• Design implement and manage end-to-end marketing campaigns including awareness demand generation and lead qualification programs.
• Ensure all campaigns adhere to brand guidelines legal requirements and best practices for deliverability and performance.

Education & Experience:

• Bachelors degree in marketing Business or a related field.
• 6-7 years of experience in Campaign management Demand Generation or ABM preferably in a B2B Tech/SaaS environment cybersecurity and/or highly regulated industries such as financial services and government.
• Experience with ABM and marketing automation platforms (e.g. HubSpot Marketo Demandbase 6sense or comparable).
• Hands-on in-platform experience running LinkedIn Ads and Google Ads including building optimizing and reporting on paid campaigns.
• Strong understanding of the B2B sales cycle and lead management process (MQL SQL SAL etc.)
• Proven track record of designing and executing successful multi-channel marketing campaigns that generate qualified pipeline
• Strong analytical reporting and project management skills.

RSA is committed to the principle of equal employment opportunity for all employees and applicants for employment and to providing employees with a work environment free of discrimination and harassment. All qualified applicants will receive consideration for employment without regard to race color and any other category protected by applicable country law.

If you need a reasonable accommodation during the application process please contact the RSA Talent Acquisition Team at . RSA and its approved consultants will never ask you for a fee to process or consider your application for a career with RSA. RSA reserves the right to amend or withdraw any job posting at any time including prior to the advertised closing date.

Required Experience:

IC