Founding Sales Lead

Relay is the validation engine for founder-led companies. Most salespeople who want to run their own thing never make it because the hardest part isnt selling its finding people to sell to. We take that off the table. You get a pipeline of clients teed up from day one. All you have to do is execute and scale the business.

Bifrost Studios builds and backs early-stage B2B companies more than 20 today and heading for 100. They all hit the same wall: they need real external proof that someone will buy before they can scale or raise. Bifrost Forge is the engine that services the portfolio and Relay is the part of Forge that produces that proof through cold outbound and booked qualified meetings.

And heres the part that matters most: you wont just run the playbook youll help build the machine that runs it. We have the tools and the resources to automate the grunt work. We want someone who is hungry to build those systems with us not someone who waits for them to be handed over.

Tasks

Every killer salesperson eventually has the same thought: I could run this better myself. Then they hit the wall everyone hits. No clients. No brand. No pipeline. Cold-starting a book of business is brutal and most quit before it works.

Weve already done that part for you.

• A ready-to-go pipeline. A pipeline of Bifrost portfolio companies ready to go from week one. You dont hunt for your first clients. You execute on business thats waiting.
• The grunt work automated. Lists enrichment lead scoring multi-channel follow-up compliance reporting. We are building an AI stack to automate all of it and we want your hands on it. You dont burn your day on admin. Humans do the calls. AI does everything else.
• The upside -founder economics not a salary with a ceiling. You build it you own a real piece of it.

You bring two things that cant be handed over: the ability to get a stranger on the phone and turn them into a booked qualified meeting and the instinct to build the systems that let one person do the work of a team.

What youd build

The model is simple: systems plus a caller. Youre the caller. Youre also the one obsessed with building the systems that mean one caller does the work of five. That obsession is the job.

• Phase one. We build the first systems. You dial. You run live validation sprints for portfolio founders booking qualified demos straight into their calendars. This is where you prove the motion and learn what converts.
• Phase two. You systematise and automate. Every client teaches you something. You turn each one into a documented playbook and with our stack into automated workflows so the next runs faster and cheaper. The library and the automations you build become the asset.
• Phase three. You scale. You stop being the only caller. You build and run a marketplace of vetted hunters paid per qualified meeting or a sales team and you stack clients by ICP family so one motion serves several at once. This is the empire: you on top of a system not a headset.

Year one success looks like you personally booked solid three or more sprints running in parallel with playbooks and automations good enough that your next hire steps into a system instead of a blank page.

Requirements

You if this is you

• Youre a killer closer whos already led. Ex-head of sales or first commercial hire at a scale-up. Youve smashed numbers and youve built and run a BDR or cold-calling team yourself on the phone in a European market. You are not a career SDR and you are not an inbound AE waiting for warm leads.
• Youre an automation builder at heart. Youre on top of modern outbound and AI. You already lean on dialers Clay LLM workflows and agents and you get a kick out of wiring them together. You see automating the boring 70% as the leverage that turns a salesperson into an owner. We supply the tools and the budget. You bring the hunger to design the systems and processes that compound.
• Youre current. You know what actually works in 2026 not 2019. You have a real opinion on phone versus warm channels and on what AI has done to email outreach.
• You learn a buyer fast. Drop you in front of a new market and within days you know how they talk what they fear and what makes them say yes.
• Youre a builder not just a seller. You write the script the SOP the report. Turning a messy motion into a repeatable automated system gets you out of bed.
• You think like an owner. Throughput quality margin your teams number not just your own. Youll be hiring and managing callers inside 18 months.
• You want the upside. Youd rather own a slice of something you built than collect a safe cheque inside a big company that overpromised and underdelivered.
• You speak Danish and English. Both are required. Youll be calling into Danish-speaking markets and running the portfolio in English. More languages (German French Italian Spanish or another Nordic language) are a real plus given where our clients sell.

Not for you if you manage from a spreadsheet and wont pick up the phone you want the automations built for you rather than with you you hand off the moment it gets interesting or you need a marketing engine and a brand behind you to perform.

Benefits

What you get

• Clients from day one. A real pipeline already lined up. First pilots run free while we prove it then its a paying book.
• An AI stack you help build. Lead intelligence orchestration across phone WhatsApp SMS LinkedIn and email compliance and reporting that writes itself. You dont just direct it. You shape it and over time you own its roadmap.
• Co-founder upside. Competitive salary uncapped profit share/bonus equity.
• Your choice of risk. Go equity-heavy or profit-share-heavy. You pick the structure that matches your appetite.
• Pay tied to what matters. Variable comp follows qualified demos delivered and MRR converted. We wont pay you to optimise something were not measuring.
• Remote lean fast. No office no bloat no politics. Just the work and the upside.

Your first 90 days

1. Plug into the model and get the AI stack running for you.
2. Take two portfolio clients to booked qualified demos in founders calendars.
3. Build your first two playbooks and the first automations and reporting that prove whats working.
4. Walk out of the quarter with a repeatable increasingly automated motion and a clear path to scale the first bricks of the empire laid.