Trade Marketing Manager National Distributor

About us

Treasury Wine Estates (TWE) is one of the worlds largest wine companies. At TWE we are led everyday by our purpose Boldly Cultivating. We are boldly cultivating value through our brands wine people & environment for enriched & joyful communities.

At TWE we cultivate our teams to be their very best. And in turn our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the worlds most desirable luxury wine company known for the experiences we create for our consumers customers partners suppliers and our people.

To learn more about our purpose and our renowned portfolio of global brands clickhere.

About the role

This role is responsible for driving the execution of trade marketing programs across national distributor channels translating brand strategy into effective in-market delivery. It ensures strong alignment between Marketing and Sales supporting key initiatives such as NPD launches promotions and channel development to achieve commercial success.

Trade Marketing & Channel Execution
Develop manage and execute in full & on time with excellence all BTL elements of key brand programs
Adapt core brand campaigns into effective trade and distributor channel execution plans
Deliver all non-ATL brand content including POS materials trade presenters and channel-specific assets
Ensure strong and consistent execution across national distributors (e.g. COFCO C&D Vats LJLJ) and related networks
Support potential expansion into e-commerce platforms and national retail channels

Go-to-Market & Sales Enablement
Develop go-to-market strategies for key initiatives (e.g. NPD launches online promotions store renovations on e-commerce platforms)
Define clear success metrics and execution plans to support sales delivery
Lead communication and engagement with Sales teams on key portfolio initiatives
Develop compelling selling stories and ensure delivery of all relevant sales communication touchpoints
Provide input into key portfolio initiatives and annual brand planning from a sales and channel perspective

Program Management & Optimization
Develop and execute ad hoc and off-plan digital and trade marketing programs
Manage and execute sponsorship leverage programs to maximize brand and commercial impact
Closely monitor program execution capture learnings and drive continuous improvement
Ensure high standards of execution across all activities

Budget & Agency Management
Manage A&P budgets for assigned projects ensuring accurate tracking and efficient allocation
Manage and nurture agency relationships (e.g. event production) to deliver best-in-class execution and innovative ideas

Cross-functional Collaboration
Build strong relationships with internal stakeholders (Marketing Sales Digital etc.) to ensure alignment and execution excellence
Act as a key interface between brand strategy and channel execution

Governance & Capability Building
Ensure compliance with company policies governance standards and guidelines (including CSR Risk Management Health & Safety)
Actively contribute to continuous improvement initiatives and personal development

About you

• Bachelors degree in Marketing Business Administration or a related discipline.
• 8 years of experience in Trade Marketing Channel Marketing Sales or a related commercial function preferably within FMCG beverage wine & spirits or premium consumer goods industries.
• Strong understanding of trade marketing distributor management and route-to-market execution.
• Proven experience in developing and executing go-to-market strategies promotional programs and product launch initiatives.
• Strong project management stakeholder management and communication skills with the ability to collaborate effectively across Sales Marketing and external partners.
• Commercial minded with strong analytical skills and the ability to translate insights into actionable plans.
• Experience managing budgets agencies and cross-functional projects.
• Proficiency in Microsoft Excel and PowerPoint.
• Fluent in Mandarin and English with strong written and verbal communication skills.
• Proactive results-oriented and capable of managing multiple priorities in a fast-paced environment.

Why youll love it here:

• Our culture is built on bringing our whole selves being courageous and delivering together its our DNA and the heart of who we are at TWE.

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health wellbeing and careerdevelopment.

• Enjoy the worlds most desirable wines through our generous employee product allowance

• 20 days annual leave medical insurance quarterly wine allowance

• Plus youll get an extra day off each year with your TWEforME Day a day to spend however you choose!

We offer a range of great benefits such as flexibility rewards and discounts and health and wellbeing initiatives. To find out more click here.

It takes all varietals!

At TWE we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products.

All qualified applicants will be considered for employment regardless of age race colour religion gender identity national origin or disability. If you require any assistance to be included in our process please contact quoting the job title and reference number.

How to apply

We do move quickly at TWE and continually review applications so if you dont want to miss out apply today.