Sr. Trade Marketing Manager

Ø Leader of regional Trade Marketing team. Develop marketing strategies and support programs in China to drive sales and promote Kohler brand leadership in the following areas:

Ø at retail channels focus on showrooms.

Ø trade customers and influencers including distributors developer and hotel chains.

Ø assist regional sales team to drive sales and promote Kohler brand leadership at the regional and city level.

Ø Collaborating with regional sales manager and their teams manage the city budget for efficient and effective use to achieve local market and sales development objectives.

Ø Coordinate with product team and/or regional sales offices for consumer and trade promotions at city regional or national level.

Ø Manage implement and co-ordinate communication programs and merchandising support including seminars trade shows road shows events advertising and marketing materials (eg. newsletters local advertising PR marketing activities POP materials collaterals literature audio/visual presentations) as needed for communication at all channels mentioned above and ensure that they comply with Kohler standards and requirements.

Ø Coordinate with A&P team of Marketing Communications to develop advertising and marketing materials necessary to support communication at all channels.

Ø Monitor and feedback to Marketing and Management competitive sales and marketing initiatives and activities at the channel level.

Ø Identify new opportunities and develop support programs to promote sales or Kohler brand leadership through joint-promotion partnerships and alliances with other brands and trade associations.

Ø Provide product team and management valuable consumer feedback and competitive intelligence for product and business opportunities.

Ø Assist Market Research team in carrying out research and survey at channel level.

Ø Assist in carrying out ad hoc promotions and marketing programs as assigned by the Marketing Director to support the companys marketing strategies and achieve set business objectives within a specific time frame.

Ø Assist in planning and leading promotional activities of other new businesses or categories through the various channels as assigned by the Marketing Director.

Ø Travel to other cities in the Regions will be required.

RELATIONSHIPS AND CONTACTS

Frequently contacts with the Regional Sales Manager Product Marketing Managers Project Sales Manager Retail Sales Manager A&P Manager Showroom Manager of Kohler China.

Contact with Market Research and other functional managers as needed.

External contacts: distributors agencies vendors

Ø University graduate in business related disciplines

Ø With a minimum of fifteen years solid experience in consumer and trade promotions with Joint Ventures (JV) or Wholly owned Foreign Enterprises (WOFE) preferably with reputed consumer-driven multinationals in the PRC and at least five years managerial position experience

Ø With a sound knowledge and solid experience in trade marketing and retail merchandising

Ø Excellent communication skills to work with people at all levels and from various backgrounds

Ø Excellent command of written and spoken English and Chinese

Ø Adaptable initiative and able to meet deadline in a tight schedule with minimal supervision

Ø Pleasant mature self-motivated results-oriented

Ø A team player and with good organization skills

Ø Willing to travel when required by business