Sr Staff Regional Product Marketing SpecialistAutomotive MCU

We are looking for a highly skilled and motivated Automotive MCU Regional Marketing Staff Engineer to join our team and drive our market presence in the rapidly evolving automotive industry in China.

Key responsibilities:

Develop and implement marketing strategies for automotive MCU products in China aligning with business objectives

Define product positioning and compelling messaging for target segments and customers

Drive Automotive MCU DIN and business growth targets achievement in China region

Build strong relationships with key customers and partners

Collaborate with engineering sales and product teams for effective marketing and successful product promotions

Provide sales teams with the necessary marketing tools and support to enhance their efforts and meet sales targets

Conduct competitor research customer insights and market analysis to identify growth opportunities and market trends

Localized automotive MCU ecosystem development

Represent the company at industry events and conferences

Qualifications :

Ideal Candidate Profile

In-depth knowledge of automotive MCU technologies architectures and applications with a proven track record of successful marketing experience in this domain

Comprehensive understanding of China automotive markets (xEV E/E architecture ADAS and Vehicle Control) including market trends customer needs and regulatory requirements

Strong connections with Chinese key OEMs and Tiers

Demonstrated ability to develop and execute effective marketing strategies that align with China automotive business objectives and drive market share growth

Strong collaboration skills to work closely with sales FAE and product line to translate technical capabilities into compelling marketing messages

Proven experience in positioning and differentiating automotive MCU products understanding customer pain points and communicating unique value propositions

Familiar with ecosystem development/building with experience in ecosystem partner cooperation and management

Excellent communication and presentation abilities to effectively convey technical information to both technical and non-technical stakeholders

A results-oriented mindset with a focus on achieving measurable marketing goals and objectives

Requirements

Bachelors degree or above in engineering or related fields and 7 years of related professional experience. 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time