Sr. Product Marketing Manager, Amazon Currency Converter, Amazon Payments

About the Team: Amazon Currency Converter (ACC) is part of Amazon Payment Products a business that improves the financial experience of Amazon sellers worldwide. Our seller-facing products Amazon Currency Converter for Sellers (ACCS) and Seller Wallet give China-based Amazon sellers a secure and convenient way to receive manage and convert their revenue from selling on Amazon globally.

The ACC Marketing team owns the full lifecycle of seller marketing: strategy channel planning execution analysis and reporting. We make data-driven decisions build deep seller understanding and hold a high bar for execution quality.

About the Role
Were looking for a Sr. Product Marketing Manager to own channel marketing for China-based Amazon sellers end to end. You will identify the right marketing channels for our seller audience in China develop targeted content and campaigns execute across those channels and rigorously measure performance to drive continuous improvement.

Why this role is different:
- You own the full stack. This isnt a strategy only or execution only role. You define the channel strategy build the campaigns manage the vendors and close the loop with data all within one scope of ownership.
- You operate at the intersection of China and global. Chinas B2B marketing landscape has its own channels media ecosystem and communication norms. You understand this landscape deeply and know how to activate it. At the same time youre part of a global marketing team shaping shared strategy contributing frameworks and building scalable solutions with US-based counterparts.
- You build for running campaigns you identify opportunities to create repeatable mechanisms through automation and process design that benefit the broader team.



Key job responsibilities

Channel Strategy & Planning
- Identify evaluate and prioritize B2B marketing channels most effective for reaching China-based Amazon sellers
- Develop channel-specific strategies aligned to seller segments lifecycle stages and business objectives
- Continuously test new channels and reallocate investment based on performance data

Campaign Execution
- Own end-to-end campaign delivery from briefing and content development through scheduling launch QA and post-launch optimization across multiple channels simultaneously
- Maintain a high bar for quality consistency and on-time delivery

Vendor & Partner Management
- Build and manage relationships with external vendors and channel partners who operate or support key marketing channels in China
- Drive performance accountability through clear KPIs and negotiate effectively to maximize ROI

Content Development
- Partner with internal teams and external agencies to develop targeted localized content tailored to China-based seller needs behaviors and motivations at each funnel stage
- Ensure messaging is consistent across channels while adapted to each channels format and audience expectations

Measurement & Optimization
- Define success metrics for each channel and campaign
- Conduct regular performance analysis; translate data into clear actionable insights
- Report findings to stakeholders and leadership with recommendations for next steps
- Build dashboards and reporting mechanisms that enable the team to self-serve on performance data

Marketing Automation & Scalability
- Identify opportunities to build scalable repeatable mechanisms through marketing automation tooling and process improvements
- Document and share best practices that can be adopted by the broader global team

Cross-functional Collaboration
- Partner with Product Sales BI Finance Legal Design and Tech teams across global time zones to align marketing with product roadmaps and business priorities
- Work closely with US-based global marketing counterparts to co-develop shared strategy scalable solutions and repeatable processes
- Communicate proactively and clearly across cultures time zones and functions


- 8 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience presenting metrics and progress to goal to senior leadership

- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation profiling and targeting

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.