Sr. Product Manager, Vaccine Consumer

Job Description

HCP public education :

The Senior Product Manager will be responsible for HCP public education initiatives within the Consumer Team bridging HCP and consumers through innovative educational formats. This role requires a unique blend of consumer insights FMCG expertise and HCP engagement experience to drive impactful education strategies.

• HCP Ecosystem Understanding: Map and analyze the full HCP public education landscape including academic congresses associations digital platforms and social media.
• Innovative Education Formats: Design and implement creative approaches to educate HCPs (e.g. congress activations digital platforms social media innovations interactive content).
• Public education via HCP: Enable and inspire HCPs to engage consumers with credible accessible education.
• Consumer Insights Application: Translate consumer behavior and needs into actionable education strategies leveraging FMCG industry best practices.
• Cross-functional Collaboration: Partner with procurement agencies medical affairs and external stakeholders to ensure seamless project execution.
• Performance Measurement: Establish KPIs and track the effectiveness of HCP education initiatives.
  

Required Skills:

Preferred Skills:

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