Sr Director Marketing

The position of IA Greater China Sr Director Marketing is responsible to ensuring that strategic plans are not only formulated but effectively implemented to drive the organizations success to ensure IA Greater China delivers best in class products and solutions to meet customer expectations whilst achieving both short-term and long-term financial goals accountable for its efficient operations and sustained business growth and profitability. This role will provide leadership to IA Greater China strategy customer marketing key account E2R (East to Rest) M&A execution and overall PGT management to drive NPI.
This role will impact comprehensive encompassing strategic direction alignment execution performance monitoring risk management stakeholder engagement decision support innovation communication budget management cross-functional collaboration long-term sustainability performance improvement employee development and competitive advantage.
This role reports to VP&GM of IA Greater China and matrix reports to the IA CCO & CSO.
This role will be part of the core IA Greater China leadership team and will play as core role in defining the strategy for the entire China business.

ACCOUNTABILITY

Market Research & Data Analysis: Monitor and evaluate industry trends and competitive landscape conduct Market-based Reports to senior leadership that analyze market erosion and growth; recommend strategies to claw back and drive revenue and operating income. Conduct market tracking including macro economy industry/market analysis competitor benchmarking and demand forecasting teams to track short-term market health and dynamics and understand likely impact on the business and run the Leading Indicators process for the IA GC.

Growth Strategy: Provide strategic guidance and recommendations to senior leadership lead both short-term (AOP) and long-term (STRAP) strategic planning process for IA Greater China. Identifying growth opportunities in new/existing industries technologies business models or services and developing strategic initiatives and milestone planning building financial forecast and socializing and communicating the plan. Accountable for defining ONE IA growth strategies in targeted verticals developing operational plans and drive strategy implementation across business units.

Drive to Achievement: Collaborate with cross-functional teams to drive strategic initiatives support business MOS. Drive short-term growth by facilitating short-term growth projects and providing marketing support to ensure execution to ensure strategy implementation. Puts actions plans & measures in place to ensure
advancement of the strategy that yields measurable and sustainable results. Communicate strategy & vision of the business including clear priorities & objectives.

Key Account Management: Developing maintaining and expanding long-term strategic relationships with high-value core clients to drive revenue growth meet client satisfaction through account segmentation & selection account insight & analysis account strategy & planning relationship building & governance value delivery & execution performance tracking & optimization account growth & expansion.

Culture/talent Management: Responsible for creating a culture which is entrepreneurial market driven profitable and competitive ensure overall delivery of the products engineering solutions/service to customers and build an organization that adheres to global standards and processes. Assemble high performance Marketing team to drive ongoing improvement in the skills & effectiveness of the field organization ensure effective performance management processes and future management capabilities

TOP 3 COMPETENCIES FOR SUCCESS
Strategic Mindset
Sees ahead to future possibilities and translates them into breakthrough strategies. For example clearly leverages the organizations key differentiators incorporating them into solid short and long-term strategies. Leverage industry market and other external business factors when making decisions. Identifies and uses key financial indicators necessary to measure business and organization performance. Responds effectively to new challenges and market needs. Continually looking for ways to improve processes products and services. Anticipates and overcomes resistance to change providing a compelling business case.
Analytical Driven
Outstanding logical and structural thinking ability to quickly identify and define business questions and frame key issues. Structure problems and define and implement actions in ambiguous situations with strong qualitative and quantitative analytical skills including marketing sizing/projection customer segmentation financial modeling scenario planning and assessment value analysis etc.
Drives Results
Translates business strategies into clear objectives and tactics. Establish a management operating system that drives progress and accountability. Conveys a sense of urgency when dealing with significant issues. Consistently achieves results even under tough circumstances. For example fosters organization-wide enthusiasm to surmount obstacles; inspires people to achieve results even when the path ahead is difficult. Champions a results-focused culture focused on meaningful tasks and energetic action.
PROFESSIONAL EXPERIENCE/QUALIFICATIONS
The successful candidate will have a minimum of 15 years experience in strategic management and leadership across company functions directing substantial resources over long-time frames Leading regional and cross functional teams navigated a matrix organization and delivered results through matrix reports.

Required Qualifications:
15 years experience in or a combination of Strategy Marketing Management Commercial Excellence Business Development Domain experience.
Operational experience beyond strategy e.g. prior roles in B2B sales & marketing business development and other client-facing organizations would be a plus.
Ability to influence peer group as well as leadership forge solid relationships across organization and manage multiple stakeholders.
Minimum 10 years experience leading people.
Preferred Qualifications:
Financial acumen necessary for decision making on investment strategies and priorities.
Highly self-motivated with can-do attitude strong sense of ownership assertive energetic with superior communication and people influencing skills.
Have a passion for new technologies and industries. Quick learner.
Experience operating in a complex/ matrix org and ability to develop and maintain effective relationships (external / internal) or navigating a matrix organization and delivered results through matrix reports.

Critical Skills:
Strategic Planning and data analysis
Go to Market Strategy and Value Proposition
Coaching / Talent Development
Drive to achievement.
Customer-centric mindset
High emotional intelligence and relationship-building ability

EDUCATION
The successful candidate will have a bachelors degree. An MBA is ideal.