Social Engagement Manager

Key responsibilities 重要职责

该岗位负责患者教育社交平台活动及数字化触达的整体运营与执行通过高质量内容社区管理与精准触达搜索优化提升患者对疾病及健康管理的理解并推动从认知到治疗行动的完整业务链闭环

This role is responsible for overall operation and execution of patient education social platform activities and digital activation. Through high-quality content community management and precise outreach (search optimization) it enhances patients understanding of their disease and health management and drives the full business chain from awareness to medical treatment action.

Main job tasks 主要工作任务

平台与渠道管理 Platform & Channel Management

1. 全面负责公司在主流社交平台微信微博抖音小红书知乎等的日常运营与内容策略执行

Own day-to-day operations and content execution across social platforms (WeChat Weibo Douyin Xiaohongshu Zhihu etc.).

2. 根据患者画像制定分发策略管理社群患者群与在线活动日历

Develop distribution strategies by audience segments and manage communities patient groups and event calendars.

内容策划与制作 Content Creation & Editorial

3. 负责疾病科普患者支持健康教育类内容的策划脚本撰写与素材制作图文短视频直播脚本等并协调外包制作资源

Plan and create disease education patient support and health content (articles short videos livestream scripts) coordinating production with internal and external resources.

4. 确保内容科学性与可理解性配合合规/医学事务完成审核流程

Ensure medical accuracy and readability; coordinate medical and compliance review.

用户触达与转化 Patient Targeting & Activation

5. 利用行为数据与平台洞察进行患者细分与精准推送策划互动活动在线讲座问答知识竞赛并追踪线索转化如网站咨询预约注册最大化诺和诺德在传统搜索渠道人工智能搜索引擎以及付费搜索中的自然曝光和影响力

Use behavioral data and platform insights for segmentation and precision outreach; run engagement activities and track lead conversions (site inquiries appointments registrations). Maximizing Novo Nordisks organic presence and impact in traditional search channels AI Search engines and in Paid Search.

社群与互动管理 Community Management & Engagement

6. 负责社群运营规则问答回复模板常见问题库建设对敏感/医疗问题按SOP升级至医学事务或合规

Manage community rules response templates and FAQ library; escalate sensitive medical queries per SOP to Medical Affairs or Compliance.

数据监测与优化 Data & Performance

7. 定期监测并分析社媒与患者教育渠道数据及搜索优化表现输出洞察并推动A/B测试与内容优化

Monitor and analyze social and patient education metrics and search optimization regularly; deliver insights and drive A/B tests and content optimization.

舆情与品牌维护 Reputation & Brand Protection

8. 负责一线舆情监测与处置配合负责人与合规团队处理突发事件

Monitor and manage social sentiment coordinate with Head and Compliance for incident handling

Qualifications任职要求

l 本科及以上学历传播公共卫生药学市场营销等相关专业优先3-6年数字媒体/患者运营/医疗内容运营经验

Bachelors degree or above preferably in Communications Public Health Pharmacy Marketing or a related field; 36 years of experience in digital media patient engagement or medical content operations.

l 3 年以上社交平台如抖音微信生态等运营管理经验有医药行业相关经验者更佳

Over 3 years of experience in managing operations on social media platforms (such as TikTok WeChat ecosystem etc.) with experience in the pharmaceutical industry preferred.

l 具备成功的线上运营管理或患者增长项目经验

Experience in successfully managing online operations or patient growth projects.

l 具备一定的医学药学基础知识确保向患者传递的信息科学准确

Possess a basic understanding of medicine and pharmacy to ensure that information conveyed to patients is scientific and accurate.

l 熟悉各类社交平台如微信微博抖音小红书知乎等的运营规则和推广技巧掌握内容策划制作和发布的基本方法以便能高效利用平台资源触达患者

Be familiar with the operational rules and promotional techniques of various social media platforms (such as WeChat Weibo TicTok Xiaohongshu Zhihu etc.) and skilled in content planning production and publication methods to efficiently utilize platform resources to reach patients.

l 具备良好的数据分析能力能够运用数据分析工具对患者关注度互动率内容传播量等运营数据进行分析和解读从而为运营策略的调整提供依据

Strong data analysis skills capable of using data analysis tools to analyze and interpret operational data such as patient engagement interaction rates and content reach providing evidence for adjusting operational strategies.

l 拥有优秀的文案撰写能力和沟通表达能力与患者和团队成员进行有效沟通及时回复患者咨询反馈配合团队完成工作

Excellent copywriting and communication skills able to effectively interact with patients and team members respond promptly to patient inquiries and feedback and collaborate with the team to complete tasks.

l 具有强烈的责任心和敬业精神工作积极主动能够承受一定的工作压力

A strong sense of responsibility and professionalism proactive in work and able to handle a certain level of work pressure.

l 具备良好的团队合作精神善于协调和配合团队完成各项工作任务

Good team spirit skilled in coordinating and cooperating with the team to accomplish various tasks.

l 对健康行业有浓厚的兴趣关注行业动态和发展趋势

A strong interest in the health industry with a focus on industry dynamics and development trends.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk were not chasing quick fixes were creating lasting change for long-term health. For over 100 years weve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of whats possible in healthcare. We embrace diverse perspectives seek out bold ideas and build partnerships rooted in shared purpose. Together were making healthcare more accessible treating and preventing diseases and pioneering solutions that create change spanning generations. When you join us you become part of something bigger a legacy of impact that reaches far beyond today.