Social Content Manager, Marketing (China)

JOB OVERVIEW

The objective of this role is to drive the marketing performance of our campaigns through social content this role he/ she will support the social content requirement for both F&B and rooms campaigns.

本职位主要负责社交媒体运营经由内容营销来助力集团在房和餐饮的营销绩效

DUTIES & RESPONSIBILITIES

• Daily operation of Group social media accounts RED Wechat Weibo Douyinetc.
• Operation tasks include content planning copywriting editing content pushes follower activity planningetc.
• Drive growth in key social media KPIs including follower count engagement metrics and the effectiveness of performance advertising campaigns.
• Work with content team and marketing team to update the social calendar in time
• Coordinate with hotels regional team marketing team and agency for content material collecting
• Support content team with content production

• 维护并运营集团社交媒体平台包括小红书微信微博抖音等
• 维护运营工作包括内容策划文案撰写图文编辑日常更新粉丝活动策划等
• 制定集团社媒账号在粉丝量互动量效果广告等关键KPI上的提升策略
• 定期维护更新社交媒体协作日程
• 与相关团队与酒店合作收集社交媒体运营所需素材
• 支援内容团队内容制作部分工作

QUALIFICATIONS AND REQUIREMENTS

• Bachelor degree or above
• 3 years experience on social media
• Sensitive with social hot topics and able to adapt to group social channels
• Organized and capable of managing multiple workstreams running concurrently and deadlines
• Familiar with Mandarin copywriting
• Fluent in both Mandarin and English communication
• Luxury hotel brand/ F&B brand marketing background is preferred

• 大学或以上学位
• 3年以上社交媒体小红书微信微博抖音B站等内容运营实操经验
• 对网络事件热点敏感能及时捕捉敏感信息
• 组织力强能同时管理多项任务
• 熟练中文文案撰写
• 工作环境英语流利
• 有高端奢华酒店或餐饮品牌社交媒体内容运营背景为佳