Senior Manager, Digital Marketing, GC Converse

Become part of the Converse Team

Converse is a place to explore potential break barriers and push out the edges of what can be. The company looks for people who can grow think dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers leaders and visionaries. At Converse its about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team. We challenge and disrupt conventions to serve creators across generations. We are rewriting the rules and reigniting love for Converse for the next 120 years.

Who We Are Looking For

Converse Digital Marketing team exists to connect deeply with consumers and creators serving them at the pace of youth culture in the digital spaces and platforms that matter most in their lives. This team is designed to connect the emotion of the Converse Brand product and experiences in innovative and powerful ways.

We are seeking a visionary highly curious and operationally expert Senior Manager Digital Marketing to lead our Digital Marketing offense in GC. The ideal candidate will not only co-create a new era of Converse brand but also demonstrate the courage to pursue ambitious goals a commitment to continuous learning and the ability to build and leverage a global network for cross-cultural collaboration.

You must be a consumer-obsessed creativity-driven marketer with deep strategic and operational expertise in youth culture and lifestyle. You will act as a brand innovator who elevates team performance influences decision-makers and delivers consistently exceptional quality in every execution.

Key attributes we value:

• A clear visionary mindset with the confidence to set and achieve bold objectives.
• Intellectual curiosity and a proactive approach to learning in a fast-evolving digital and cultural landscape.
• Proven success in building and activating global networks to drive cross-border and cross-cultural collaboration.
• Mastery of youth culture and digital storytelling both in strategic planning and day-to-day operations.
• Demonstrated ability to collaborate across functions and raise the performance bar for the entire team.

What You Will Work On

• Develop and execute the GC digital brand marketing strategy for Converse brand ensuring each activation meets the highest standards of quality and resonates with GC consumers during key moments.
• Lead with strategic storytelling to align cross-functional and leadership stakeholders around big ideas.
• Manage resource planning and delivery execution to bring ideas to life with precision and excellence.
• Collaborate with and empower top-tier creative talent to produce world-class consumer experiences.

Who You Will Work With

This role will report directly to the Senior Director Marketing GC. You are part of the GC Marketing leadership and lead a high-performing team that orchestrates the digital marketing offense for Converse brand. This role works hand-in-hand with:

• GC Brand marketing Retail marketing and Brand creative teams
• Converse Direct Digital marketplace team
• Global digital marketing team

...to ensure brand storytelling demand generation and community connection are all executed at the highest level.

What You Bring

• Bachelors degree in Marketing Business Communications or a related field or equivalent experience.
• 10 years in digital marketing with deep demonstrated expertise in the digital and social media ecosystem.
• Genuine passion for youth culture music art skate and fashion.
• Strong command of digital platforms (e-commerce apps etc.).
• Experience leading diverse high-performance teams with a team-first mentality and influence at senior levels.
• Exceptional verbal and written communication skills capable of inspiring internal and external audiences.
• Ability to balance creativity with discipline in a fast-moving ambiguous environment.
• Visionary mindset with the courage to pursue bold goals.
• Curiosity-driven approach to continuous improvement.
• Global networking capability and experience in cross-cultural collaboration.