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Senior Analyst, Qualitative Research

NielsenIQ


Job Location:

Guangzhou - China

Monthly Salary: Not provided by the employer
Posted: 30 September 2026 (9 hours ago)
Application Deadline: 28 December 2026
Vacancies: 1 Vacancy

Job Summary

An Senior Research Analyst from the Consumer & Marketing Insights Team will maintain a client service orientation by managing day-to-day administration of client service / sales activities and coordinating on analysis and reporting of assigned research projects. 

Responsibilities

  • Handle qualitative research project from end to end with full responsibility of client interface;
  • Independently conduct IDIs (In-Depth Interview) and FGDs (Focus Group Discussion) across different cities and regions;
  • Work closely with the quantitative research team for report generation;
  • Review and verify the output of junior team member and provide advice proper coaching to the team;
  • Be directly accountable for work conducted for their nominated clients in terms of proposals analysis reports etc and perform quality checks on all reports for alignment to request accuracy and correctness;
  • Assist in activities in conjunction with Director/Associate Director in terms of preparation of proposal and credential presentations.

Qualifications :

Qualifications

  • Bachelors or above degree;
  • At least 2.5 years of Qualitative Research experience a sophisticated IDIs and FGDs moderator;
  • Both English & Mandarin fluency would be excellent;
  • Strong logical mindset reach insight to the core;
  • Have excellent attention to detail and strong written and verbal communication skills;
  • Be a strong relationship builder as well as a great storyteller;
  • Could mix traditional and new research methods as the need arises.

Additional Information :

/LP

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time


About Company

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NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holi ... View more

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