Sales BID&A Manager

1. Platform & Competitive Landscape Analysis (External View)-

- Build a systematic competitive monitoring framework. Produce monthly reports on core competitors playbooks including traffic flow (organic vs. paid) selling-point evolution promotion mechanics (e.g. bundle discounts thresholds) and new product launch cadence / pre-heat strategies.

- Track our market share evolution across Tmall Douyin and EKA. Identify the root causes of share shifts

2. Full Lifecycle Customer Analytics (Internal View)

- New Customers: Break down acquisition sources (offline/online brand seeding organic search paid ads). Evaluate each source by first-order AOV category preference and 90-day repurchase rate etc.

- Retention & Churn: Build an early-warning model for customer churn. Analyze purchase behavior prior to churn (e.g. price erosion stock-outs service issues) and feed insights back to marketing and promotions teams.

- Traffic Segmentation: Develop a brand consumer pyramid. Map our transactional customers against off-platform A3 audiences (e.g. LRB Douyin) to assess the effectiveness of our seeding efforts.

3. Paid Media Investment Effectiveness (Efficiency View)

-Break down paid media ROI by channel by category and by campaign phase. Build traffic quality scorecard tracking methodology

-Deliver monthly actionable budget reallocation recommendations to the channel investment team.

Big promotion analysis or other projects

-618/D11categorytrendandcompetitortracking

- Timely paid media monitoring and suggestion

- Traffic anaylsy

Qualifications :

- 5 years of e-commerce data analytics experience with deep hands-on knowledge of the backend data ecosystems of Tmall Douyin and EKA

- Strong structured problem-solving and proactive attitude

- Business translation skills

- Experience in petcare FMCG or beauty industries and full-cycle exposure to major campaigns (e.g. 11.11 6.18SBD) from in-flight monitoring to post-mortem deep-dives is a strong plus.