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Regional Business lead Product Line Manager Low end automotive MCU


Job Location:

Shanghai - China

Monthly Salary: Not provided by the employer
Posted: 14 August 2026 (30+ days ago)
Application Deadline: 11 November 2026
Vacancies: 1 Vacancy

Job Summary

The Business Lead (BL) is responsible for strategy execution business performance and ownership of a defined subset of the Embedded Processing product family including microcontroller microprocessor or connectivity ICs and related hardware/software platforms. Reporting to the Product Line Manager (PLM) the Business Lead drives product investment and roadmap strategy based on market needs product definitions execution pricing marketing revenue growth and lifecycle management while partnering and influencing cross-functionally with engineering sales operations marketing and customers.

Key Responsibilities

Job functions would include (but not limited to):

  • Product investment and roadmap strategy 
    • Develop a high-ROI product investment strategy for fast revenue growth aligned with market trends and target segments 
    • Ensure product definitions and roadmap meet short-term and long-term business goals 
    • Partner with marketing with go-to-market strategy execution and product launch collateral 
    • Ensure sales and FAEs are trained and equipped with competitive positioning and promotional collateral 
  • Customer engagement 
    • Establish deep relationships with key customers 
    • Align with customers on product roadmap and design-in support 
    • Track competition products and benchmark performance to update investment roadmap 
    • Support strategic account and regional reviews 
  • Lifecycle management 
    • Work with operations to manage product from concept through introduction maturity and end-of-life 
    • Lead PCNs and EOL planning in close collaboration with operations 
    • Drive Operations to execute cost reduction initiatives (wafer/package/assembly cost reduction test time reduction multi-sourcing die shrinks etc) 
    • Coordinate technical updates Product Change Notifications (PCN) Product Discontinuation Notifications (PDN) etc.

Qualifications :

  • Bachelors degree in electrical engineering Computer Engineering or related technical fields. Masters degree or MBA is a plus. 
  • 4 years of experience in semiconductor embedded systems or related industries 
  • 2 years in product management or product line management 
  • Experience in Strategic Marketing Technical Marketing Business development Applications Supply chain management Cost management or related roles 
  • Understanding of microcontroller in consumer industrial automotive and data center or communications infrastructure applications and systems
  • Understanding of: 
    • Microcontroller architectures (ARM Cortex RISC-V etc) 
    • Embedded software ecosystems 
    • Semiconductor cost structures wafer economics and supply chain dynamics 

Key Competencies

  • Customer-first mindset
  • Excellent written and oral communications skills. Ability to present complex concepts in a clear concise and effective way across technical and non-technical audiences
  • Ability to work effectively with teams located in multiple locations and time zones around the world
  • Ability to collaborate and be effective in a fast-paced environment
  • Strategic thinking with data-driven decision making
  • Excellent interpersonal skills.  Ability to influence cross-functional stakeholders
  • High energy self-motivation and go-getter attitude.
  • Ability to collaborate and be effective in a fast-paced environment
  • Track record of successfully launching products generating design-wins and ultimately driving revenue growth. 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.


Remote Work :

No


Employment Type :

Full-time


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