Regional Brand Protection Manager Greater China

YOUR TASKS

Are you looking for an exciting opportunity to enhance your career in a fast-paced environment

We are seeking an experienced Regional Brand Protection Manager in Greater China to join our global Brand Protection Unit. You will be part of a diverse and capable team responsible for the management of our anti-counterfeiting program in this important doing so you will:

• Lead a team of external consultants to drive our investigation and enforcement program across mainland China Hong Kong Macau and Taiwan
• Conduct market surveys as required to monitor counterfeit prevalence in wholesale markets and retail chains
• Engage with regional and local E-Commerce and Social Media platforms to remove IP infringing content and develop O2O cases against high value targets (under guidance of the Global Online Investigation & Data Intelligence Manager)
• Liaise closely with internal departments e.g. Sales E-Commerce Quality and Consumer Interaction teams to raise awareness and maintain internal visibility of the counterfeit issue
• Become familiar with our Supply Chain footprint across the region and attain detailed knowledge of production supply and distribution flows
• Develop product authentication expertise
• Collaborate with fellow BPU team members on joint projects including improving internal systems and processes and mapping global counterfeit trade routes
• Maintain accurate and up-to-date records in our ORIGO case management system
• Engage with and train regional Law Enforcement Agencies (LEA) including police and Customs at appropriate forums across the region
• Stay up to date on regional changes in IP law and regulations to ensure relevant enforcement and deterrence measures are pursued
• Manage administrative tasks as required

• Background in brand protection IP enforcement security and/or criminal investigations or a managerial background at Beiersdorf with a strong international footprint and at least 5-7 years of professional experience
• Bachelors degree in Criminology Legal Studies or related field
• Strong network with regional LEA regulators and industry associations
• Excellent attention to detail and strong organizational skills
• Excellent written and verbal communication skills
• Fluent in English and Mandarin Chinese spoken and written; Cantonese and German a plus
• Ability to prioritize and structure work effectively
• Ability to work independently and as part of a team
• Analytical data-led and solution-oriented thinking
• Digital fluency and experience with AI tools and approaches
• Motivated constructive and flexible working attitude
• Growth mindset and willingness to continuously improve processes tools etc.