Principal Product Marketing Specialist

       Drive market growth and business expansion for Renesas Embedded Processing solutions in China across Industrial and IoT market segments. 
       This role is responsible for segment strategy market development customer engagement product and solution promotion ecosystem development design-in funnel management and Go-To-Market execution across Industrial Automation Building Automation and emerging IoT applications. 
       The candidate will act as the key interface between customers distributors ecosystem partners sales teams FAEs application engineers and global product groups to drive market penetration design wins business growth and Voice of Customer input for future product and solution strategies.

Key Responsibilities / Activities

1. Segment Strategy & Market Development: develop and execute growth strategies

2. Product & Solution Marketing: promote Renesas EP products develop value propositions and solution positioning for target applications. 

3. Design-In & Business Growth: own and manage the segment design-in funnel drive design-win conversion support strategic customer projects and contribute to revenue growth. 

4. Customer & Ecosystem Engagement: build relationships with ODMs distributors IDH and ecosystem partners; drive customer visits workshops seminars and technology promotion activities. 

5. Technology Promotion & Enablement: promote key technologies including industrial communication wireless connectivity embedded security functional safety (FuSa) low power design HMI and Edge AI. 

6. Go-To-Market Execution: coordinate with distributors sales teams FAEs application engineers and product lines to execute campaigns events roadshows webinars and sales enablement activities. 

7. Voice of Market & Competitive Intelligence: collect VOC market insights technology trends pricing information and competitor activities; provide recommendations for new product planning and portfolio optimization. 

8. Cross-Functional Leadership: collaborate with regional and global teams influence internal stakeholders and act as the market expert for assigned segments.

Qualifications :

Education & Professional Training

Bachelors degree or above.

Working Experience
8 years of semiconductor or embedded industry experience. 

5 years of experience in Segment Marketing Product Marketing Business Development FAE/AE Technical Marketing or related functions. 

Experience in Industrial Automation Building Automation IoT or embedded systems markets is preferred.

Job Knowledge Candidate should have good understanding of the following areas:

1) Industrial Automation Building Automation IoT applications. 

2) Embedded Systems MCU / MPU architecture

3) Industrial Communication wireless connectivity

4) Embedded security functional safety 

5) HMI Cap touch low power technologies. 

6) Edge AI

Good understanding of market trends ecosystem development customer requirements and competitive landscape in assigned segments

Special Skills &  Abilities
Strong market analysis business planning and segment strategy capability. 

Excellent communication presentation negotiation and influencing skills. 

Strong analytical problem-solving planning and execution capability. 

Ability to manage multiple projects and stakeholders across local and global teams. 

Self-motivated result-oriented and able to work under pressure.

Personal Characteristics Strategic thinking and market-driven mindset. 

Strong customer orientation and business acumen. 

Proactive accountable and result-oriented. 

Team player with strong cross-functional collaboration capability. 

Language Skills
Fluent Mandarin Chinese. 

Business-level English. 

Others
Frequent domestic travel required 

Experience working in a cross-functional environment is preferred. 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Remote Work :

No

Employment Type :

Full-time